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Visual Merchandising Tagged Articles



FENG SHUI FOR RETAILERS
Feng Shui is an ancient practice that continues to be relevant today. It is more than finding the right place for objects or, hanging a wind chime in the right place. Feng Shui combines how energy flows in a space, the balance of fluid and geometric, yin and yang, the balance of natural elements and the intention of the person who owns, rents or uses the space to achieve success, health and balance in their life. This article introduces Feng Shui for retailers in an easy-to-understand manner.
Retail design basics
The advances in technology give us access to information 24/7. Ever wonder if that information is knowledge, or why we lead such complicated lives? We seem to have moved away from basic common sense, and for some reason the decisions we make in our lives are not as clear as they should be. The principles of clarity are the same in personal life and business. Do we have the ability to see things as they are and make the right decisions when needed? Let us examine the steps of designing a retail store/restaurant for success.
RETAIL SALE BOOSTER MODEL (RSBM)
What is Retail Sales Booster Model all about? The RSBM needs a deeper understanding of the RCSM first, so that the base of all retail problems can be addressed. read on.
8 Ps of Hardcodre Selling
Following the 8 P's of hardcore selling, you'll definitely boost your sales and build a great customer relationship
VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

Other Visual Merchandising Related Articles

Improving Your Average Order Size With Internet Merchandising Fundamentals
Applying some of the mortar-and-brick merchandising basics to your online retail business may improve your average order size and deliver higher value to your customers.
USING THE MIND TO ACHIEVE YOUR GOALS
Visual imaging sometimes also called mental imagery prepares the brain for action. Your creative visual right brain is one of your most important assets.

PoP (Point of Purchase) Visual Merchandising
Visual Merchandising is often known as PoP or Point of Purchase, is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally enhances the selling process.
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
A hard working brand or just another pretty face
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.
Personal Branding Tip: Shining Your Countenance Upon Your Customers
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

5 Spices of Retail Design
This week as I was channel surfing I came across a cooking show on one of the Food Network. After unveiling the dish, the chef and his co-judges introduced each ingredient used in the dish. As the ingredients were placed on a back lit table the names of each one appeared. The whole presentation was a testimony to the art and science of visual merchandising.I couldn't stop wondering if there was a secret recipe to designing retail projects. A recipe requires ingredients and if those were placed on a table such as the one I saw on the show, what would be the words that would light up? Like any good dish, would the success of the project depend on how the ingredients were used?
Why The Tomato? How To Win With Storytelling
Looking for smart ways to get ahead in your business? Ask any executive coach for advice. The answer may shock you. “Use the power of visual storytelling.” Read on to find out exactly how visual stories are the secret to grow your business.
Visual Storytelling: An Instant Checklist
Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

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