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Selling Power And The Power Of Choice
The one thing we all have in common is selling power and the ability to choose. It’s the choices you make that determines your selling success. Why leave it to chance when you can make intelligent choices?

The Internet's Marketing Silver Bullet

Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internetâ€™s silver bullet; the most important marketing tool available.

America vs. Canada \| Small Business Blog
I had never heard of something called The Index of Economic Freedom until recently. The 2010 edition of this index published by the Heritage Foundation and the Wall Street Journal tells me that Canada, our frozen neighbor to the north is now economically freer than the United States.

5 Ways to Get Engaged at Work

While some of us really do meet the love of our life at work, this is not about that. This is about an engineering type of being engaged; like the gears in a machine that fit together and make things run smoothly. Lots of recent articles I've seen on various blogs have been about friends working together. The big question is: is it better for friends to work together or be in separate areas of the company? I have 5 ways to make that happen.

The Makings of a Self-Help Investment Guru: The Early Years of Robert Kiyosaki

“The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way,” says Robert Kiyosaki. With 18 books under his belt, and 26 million copies sold combined around the world, this millionaire self-help investment guru must have had a very strong dream. Indeed, three of his books have been on the best sellers lists of The Wall Street Journal, USA Today, and the New York Times simultaneously. From his humble beginnings in Hawaii, Kiyosaki has today become one of the most respected – and controversial – businessmen and motivational speakers in the world.

How He Built An Empire: J.P. Morgan’s Success Factors
When J.P. Morgan was at the peak of his career, the Wall Street Journal had this to say of his success: “God made the world in 4004 B.C. and it was reorganized in 1901 by J.P. Morgan.”

Estee Lauder Advanced Night Repair

In 2006, New York-based cosmetics giant Estee Lauder took a step in a new direction. In September, it was announced that one of the company’s most popular products, the Estee Lauder Advanced Night Repair line of treatments, was getting a virtual makeover. A new site was going to be launched for the products that would allow space for people to post their own testimonials about the line and its effectiveness.

Lesson #2: Learn To Mind Your Own Business
“Many people confuse their profession with their business,” says Kiyosaki. “To become financially secure people need to mind their own business.”

Lesson #1: Slay the Dragons Standing In Your Way
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when Rowling first began to seriously pursue her writing career, the story was a much different one than that.

Now Don't You Worry Your Little Self...
The economist Alan Blinder calls himself “a free trader down to my toes.” But what’s that goop seeping between his toes these days?

The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How is this possible? How could a book from a first-time author — with no offline advertising or PR — hit both of these lists and stick for three months and counting?

Every Media Mention Counts
Sometimes to get the PR ball rolling you’ve just got to get a little press. It doesn’t matter if that ends up being a mention in the neighborhood business association’s newsletter. Work every angle when you are just getting started and eventually you will start build up some steam.

The Decent Thing to Do Is the Smart Thing to Do
Going back 25 years to 1982 and In Search of Excellence, Bob Waterman and I were simply interested in what made for excellent corporate performance.

Privacy, Investing Alpha, and the CEO's Mother-in-Law
Much of investing is a search for hard-to-get data that can give you an edge, or alpha. That quest for alpha via better data is one of the themes of my Money:Tech 2008 conference, and it is the topic of an unusual and fascinating article in Wednesday's Wall Street Journal.

Responding

When you respond to life, that's positive; when you react to life, that's negative. Example: you get sick and go to the doctor. Chances are good that after an examination he or she would give you a prescription with instructions to return in several days. When you walk back in if the doctor starts shaking his head and says, "It looks like your body is reacting to the medicine, we're going to have to change it," you probably would get a little nervous. However, if the doctor smiled and said, "You're looking great! Your body is responding to the medication," you would get excited and feel much better. Yes, responding to life is good. Reacting to the incidents of life is negative - and that's bad. The next example validates that fact.

DAMN IT!
WHAT PURE CRAP! WALL STREET JOURNAL. NOVEMBER 9-11: "WHY WOMEN REFRAIN FROM PURSUING MBAs." ONE EXCEPTION TO "NORMAL" [#s HEAVY] APPROACH TO MBA IS UK's LANCASTER UNIVERSITY MANAGEMENT SCHOOL. LANCASTER FOCUSES ON "SOFT SKILLS" THAT "PLAY TO WOMEN'S STRENGTHS." TOTAL, PURE, UNMITIGATED CRAP!

The Inside Word on Word-of-Mouth Marketing
In this interview Dave Balter explains word-of-mouth marketing. Balter founded BzzAgent in 2002. His company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio.

Place Those Small Bets, Quickly!
Nothing goes so well with that first cup of coffee as having your biases confirmed! In yesterday's Wall Street Journal ("In Search of Growth Leaders"), University of Virginia/Darden Graduate School of Business Prof Sean Carr, et al., lay out a growth model. There are, more or less, two flavors of companies:

Investment Series Preview: The “Good Bye and F__k You” Letter
I’m in the process of preparing a series of posts on the investment lessons I’ve learned in the last 18 months.

Gravity Freeze
The media is contributing heavily to the belief that there's little hope for any forward progress in terms of our economy. Thanks to the continued negative press and coverage - a lot of people are Frozen in Gravity, hopeless as to a recovery of any kind.

Social Media Is Only Customer Relations
Part 7 in a social media overview

Companies are Investing in a New Kind of Customer Service.
Moving from customer service to customer relationships is the way to grow.

Iran’s Nuclear Ambitions Highlight the potential of Uranium and Nuclear Power

Following Iran’s announcement today that they plan to build 10 new uranium enrichment facilities, nuclear power once again finds itself in the headlines. But although Iran’s plans are being vilified by the media, governments and environmentalists have both admitted that Nuclear power is the only viable alternative to Oil and gas and also essential to averting further damage from Global warming. This is why the Uranium market is set for rapid expansion and the country investors should be looking to is Kazakhstan, as not only do they contain the world’s second largest Uranium reserves and are the world’s third largest producer – they are also looking to rapidly increase their output and inviting foreign firms to help with their expansion program.

Factoring Offers Hope for Companies Struggling with Cash Flow
Major companies have steadily increased the lag time in paying invoices which can stretch smaller firms significantly. Consider factoring, or selling off accounts receivables for instant cash. Factoring can help companies gear up for busy seasons or survive challenging times.

Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.

The Secrets to Successfully Landing Media Coverage

When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

What If I Don’t Launch A PR Campaign?
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.

Philippines BPO outsourcing market expected to grow
Experts widely predict that despite the global economic downturn, the demand for business process outsourcing will continue to increase – particularly as firms get creative about ways of driving down costs. Amid this trend, there is evidence that traditionally smaller outsourcing markets such as the Philippines are advancing on larger rivals like India.

The Partnership Model for Growth and Profit
Big businesses do it; so can you. Grow your business using the partnership model.

Deflation and the Dollar, Round 2?
The oil inventory numbers came out yesterday and there was an increase of roughly 5 million barrels, 1 million more than the American Petroleum Institute’s (API) estimates. Consequently, the price plunged nearly 6% in its largest drop in nearly 3 months. But is this the whole story?

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing

YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Who Will Stimulate Broadband Growth, and How?
Internet service providers fighting with the Federal Communications Commission. The feds grappling with the states. This is what you get when you wave a $7.2 billion dollar bill around—did you expect anything less? And the stakes involved are no less than the future of America’s information technology infrastructure.

When the Smoke Clears, the User Experience Will Be the Key to Success in the Banking Industry

Broadband, WiFi, and mobile computing have made online retail banking not merely a nice feature, but a hardcore requirement. Commercial banks that don’t offer their customers an engaging, holistic online banking experience, including the ability to pay bills, will soon find themselves behind in the digital age. As more and more banks compete for customers in the digital age, the user experience of their online offerings is going to be the key to success.

Our Gas Tanks Are Full But We're Running On Empty

Lots of negative news out there. While we're running around making sure our schedules our filled with things to do we forget that our spirits are running on empty. Often it's because we are focusing our thoughts on what we are lacking, what we perceive isn't available to us when what we need to do is shift the way we see things. In so doing, you can fill up your inner tank to power you in a more productive and positive direction to make the best of what IS.

I Know What the Media Wants
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

Leadership Development Your Company Can Afford…Even This Year!

Do you need to be developing leaders for the future? Do you think it must cost a fortune, and it's just plain out of reach for this year, given budget constraints? Learn how one company built it's bench to prepare for baby boomer retirements with an inexpensive, no-travel, highly effective leadership development process. And after strengthening their leadership team using this approach, learn about the great results they produced during the last five years.

Big Isn’t Necessarily Better
The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive publicity prize when they’re promoting themselves and their work. But you can utilize practical marketing options that may ultimately bring bigger payoffs.

Twitter in Business: It’s Real!
How can businesses use Twitter in a way that executives can justify having their employees spend time on Twitter?

Understanding the Vanity Press Release
Setting expectations about routine press releases

ANCORA IMPARO
Ancora imparo, translated as "I am still learning" or "Still, I am learning," is attributed to Michelangelo in his eighty-seventh year. The man who painted the Sistine Chapel and sculpted the Pieta and David, whose very name evokes mastery of his craft, exemplifies a lifelong learning philosophy.

What Makes A Winning Online Ad?
Why do some ads flop and others fly? Here's some valuable intelligence to fortify your next foray into the advertising trenches...

DO YOU KNOW WHAT YOUR SINGLE MOST COMPELLING ARGUMENT SHOULD BE TO YOUR PROSPECTS?
It should be your USP.

Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets

About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.

Unemployment and franchising
Nick Strong investigates how the franchise community is managing to deal with an economy that is forcing unemployment and reducing access to business development liquidity.

How To Write a Corporate Blog

It seems like it’s all so easy, but I guess it isn’t. Joe Wilcox from eWeek wrote a blog post that pretty much sums it up in the title: Make Your Corporate Blog Believable. That’s it folks, that’s the entire ball game. I have no specific tips on how often you should blog, nor the length of a post. It’s utterly irrelevant if you can’t decide on using your blog as a genuine, authentic voice of your company.

Career-Defining Moments
The Wall Street Journal's 50 Women to Watch 2008 pinpoint the key turning point, decision, or career move that changed everything for them. What was yours?

Proctor & Gamble and Google swap employees
Temporary trading of employees in attempt to learn how other companies promote themselves

What's Next - Selling The Intangibles
Learn 10 mini selling systems you can use to derail your competition. They are easy to learn and even easier to apply. Practical ideas that get you immediate results.

Floating with a sinking feeling a different perspective
Opportunities for adjustment to succeed in the current business climate

The Ups And Downs Of Selling
The ups and downs of selling make these challenging times for professional salespeople. Selling is never easy and now it's downright difficult.

5 Ways To Get on Top of the Paperwork

The Wall Street Journal did a survey a few years ago and found that the 'average' white collar worker spends 6 weeks a year looking for things around their office. Do you have a huge challenge coping with the incoming paperwork? (Whatever happened to the paperless office?). Paperwork lands on your desk (or enters you 'in-box') and somehow finds its way into your in-tray. Eventually the in-tray becomes so high it explodes and ends up all over your desktop. That's because you avoided taking action on those messy pieces of paper the moment they arrived. Now you have no option but to sort through the explosion and tidy up the pile or actually do something with the paperwork.

The Secrets of a TOP GUN Xerox Sales Professional
Have you ever wondered why some Sales Professionals do so well while others are failing in the same marketplace? In this article I'll share with you the"Top 10 Customer Service Commandments". Follow these guidelines to become a TOP GUN in Sales.

Enchantment hits the bestsellers lists
After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction).

Hire the Best Staff - Part Two 'Selection'
"Hire the Best Staff" is Part Two 'Selection' in an integrated approach to human resources management. Behavioral interviewing will help identify qualified candidates that 'fit' your organization. People that fit well are more productive. Part Three 'Involvement'. Part Four 'Development'. Part Five 'Compensation'.

TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS
Two totally flexible on-line programs can help you jump start your marketing efforts with very little cost. They both require a small investment of time, but it will be worth it in the long run.

RULE 4 Never Run a Full Page Ad
This is the fourth rule in a series of articles by Brad Sugars on “21 Ways to Increase the Power and Profit of Your Advertising – without Spending an Extra Cent.” Find out why you should not run a full-page ad.

Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

Job Stress What Can You Do Part II

Today’s workforce faces a multitude of pressures: deadlines, office politics, nonproductive meetings, conflict, job ambiguity, miscommunication, increased workload, inadequate resources, customer complaints and long hours. . . to name just a few. On-the-job stress can be quite costly, too, because it often results in increased absenteeism, reduced efficiency, low morale, reduced effectiveness, and high staff turnover. This is the second of a two part series on dealing with work-related stress…

How To Find Moms Work At Home
This Article Gives Suggestions of Things For Moms To Consider When Wanting To Work At Home.

How to Succeed in Business With a Little Help From Oprah, Time, USA Today…
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR.

Viral Marketing vs PR
PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

Public Relations: The Long -Term View
When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.

How to avoid the platitudes and simple solutions
This article discusses why much advice that Executive Coaches spew is filled with cliches and platitudes, and how to avoid this problem.

Wall Street Journal covers African ingenuity
Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today.

Springer Financial Advisors President Keith Springer Quoted In The Wall Street Journal
Keith Springer is quoted in the Wall Street Journal on the impact of the European debt crisis ups and downs on the US stock market.

Get It Done
A get it done attitude will increase your sales faster than anything else you can do. Keep reading to get inspired.

24 Days
Book Review -- How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America

24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America
Book Review -- 24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America – Rebecca Smith, John R. Emshwiller; Harper Business Division of Harper Collins Publishers, 10 East 53rd Street, NY 10022, www.harpercollins.com/imprints/harper_business; Aug 2003; 390 pps, $25.95

Wealth Management Expert In Sacramento Keith Springer Quoted In The Wall Street Journal
Wall St Flat Ahead of Europe Summit. Keith Springer is quoted in the Wall Street Journal discussing the impact of the European crisis on the US economy.

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