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Webinar Strategy That Causes Customers To Buy
The primary goal of any webinar is to increase sales for your business. How will you use your webinar to improve your bottom line? Choosing the appropriate webinar strategy is key to making sure the time you spend on your webinar is translated into concrete sales. Read the brief overview of four different webinar strategies below and choose the model that is right for your business.

15 Powerful Ways to Promote Your Teleclass
Teleclasses provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs. Here are 15 ways for you to promote your upcoming teleclass:
Webinars: How To Leave Your Customers Impressed By Them
Both existing and potential clients can benefit from the use of webinars. This article will address the issue of using webinars to do many things online.
Not All Leaders Are Heard When They Speak
Leadership is the most important characteristic of any great organization or social community but effectiveness depends upon whether or not those leaders are heard. Practical steps are taken in any venue to ensure that people can hear clearly especially over the internet where our audience may be on the other side of the world.
Sales 2.0: 5 Things You Shouldn't Expect
Here's the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free e-book, a White Paper, or some incentive, you can get folks to your site. If your material is good enough, they will Twitter about you, link to your site, write you up on their blog. You can gather their data, have some sort of passive or active follow up, use the names on an opt-in list, and get hundreds or thousands of new names on your database. If you want new names and a large database, Sales 2.0 is for you. I know many, many marketers pouring their hearts out to develop wonderful content to send out as bait to attract attention. And it works: after your event, you can follow people up with an email, or hire a telephone sales group to follow up with a phone call. Allegedly, SalesGenius has a dedicated phon
No and Low-Cost Marketing Ideas To Grow Your Business.
Here are seven no-to low-cost business ideas to market your product or service. Ideas from networking and joint venturing to honoring and doing simple math. Most of this idea can be done with your investment of time and effort.
Want to be Successful Online? Just do SOMETHING!
I listened to a webinar that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the most important things I took from the webinar was that you don’t have to go a million miles an hour toward reaching your goals. You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.
The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Adding Social Features to Your Web Site
The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare.
What You SHOULD Have Done Last Time You Were in Line at the Grocery Store
A common reaction I get when I teach people my relationship system is, “My schedule’s already busy! Now you want me to fit in all these pings and calls and meetings and dinners and…?”

Do you have the sales force your strategy needs?
The other week I ran a webinar on ‘How to clearly manage and measure your sales team’. During the webinar I was asked many questions, one of which came from a senior sales leader, “With some time to reflect over the Christmas break, what is the one thing I should focus on getting right for my business?”
Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview
I interview guest experts every month as one of the benefits offered on my membership site. Sometimes getting the info from the expert (or the expert's assistant) is easy and other times it's a nightmare. How can you make it easy for your colleagues to ask you to speak to their group or their membership? Here are 10 elements that you can provide in your signature speech information packet to make it painless for your host to ask you to be a guest and promote your call:

Sales Longevity - Free Webinar Available Here
I hosted a Webinar to introduce Objective Management Group's (OMG) newest innovation, The Sales Longevity Finding. In a nutshell, Sales Longevity is the likelihood of being able to retain a particular sales candidate through ramp-up, break-even, and 5X ROI. The attendees thought it was VERY cool! You can view the recorded Webinar here.
Sales Recruiting - How Long Can You Retain The New Salesperson?
Back in April, I posted an article that was actually my third in a series on Sales Longevity - the science of predicting sales turnover. In that article I provided a link to my latest White Paper on the subject and suggested that this new science would someday become a new feature in our already cutting edge Sales Candidate Assessments. Well, that day is upon us.
What Makes You Think You Have a Sales or Recruiting Process?
Whether it's a recruiting process or a sales process, it should always include a combination of best practices, milestones, steps and stages conducted in the proper sequence, with the proper expectations, in an appropriate time frame.
3 Powerful Excuses for Maintaining Mediocrity in Your Sales Hiring Process
When I answered questions from the audience, the best one, in my opinion, was the most obvious. It went something like this: "If your recruiting process works so effectively, and your assessments are so predictive, and they save so much time and money and consistently identify top performers, then why don't more companies use them?"

Internet Marketing Training Can Help You Achieve Online Success
You can accelerate your online success with great internet marketing training. Without it you can toil away for hours making mistakes that will get you no where.
3 Devious MLM – Network Marketing Approaches
You know the feeling of being deceived into doing something. This article explores three different approaches used by network marketers who intentionally mislead you into viewing their home based business / mlm opportunity.
Using Sense of Urgency And Fear Of Loss On Business Webinars
When conducting business webinars it is important that you promote the reasons why your listeners need to buy now. You need to create a reward system for customers who take action. Whether you are marketing online or marketing offline, whether you are marketing a service, marketing a physical product, or selling digital products, there must be a sense of urgency. There must also be a loss for those who do not buy now.
Increase Your Sales With Business Webinars
I am a huge proponent of webinars. I like to think of them as Wonderful Webinars. Why do I think webinars work so well? The reasons are endless!

How To Use Marketing Webinars To Grow Your Offline Business
Webinars are a great tool for online businesses to promote their products and services. Marketing webinars are also a great tool for offline businesses. With the right strategy you would be amazed at what this one tool can do to have a significant impact on the bottom line by increasing sales, reducing expenses and increasing profit.
Online Webinars - Events Worth Putting on Your Calendar
Online webinars are internet based events. Events in and of themselves have advantages for the business owners that promote them. An event like a webinar has a set schedule. Anything with a set schedule is more likely to draw in people with a higher level of commitment.
The Benefits Of A Webinar Service Over Teleseminars
This article is a continuation of a series of articles I have been doing featuring webinars. Webinars are my favorite technique in making money online for numerous reasons. Here are a few more great reasons why I believe webinars are the future, not just for home internet businesses such as my own, but for just about every kind of business model.
The Invisible Close Sales Nugget - Maximize Your Speaking Opportunities - 3 Ways to Grow Your List!
Ali Brown says that the fortune is in the list. In that case, many speakers are blowing their chance at riches every time they present.
Five Fabulous Features Of Online Web Conferencing
There are a number of ways you can use an online web conference to drive sales & profits better than other methods of presenting. Here are 5 ways that are unique to webinars that you can use to demonstrate the need and want for the products and/or services that your company sells.

Speak for Leads
Capture Leads Through Speaking Engagements
Marketing Has Left the Building
Since when did Marketing become a corporate headquarters role that never leaves the building? Even in tough economic times - we have phones and web conferencing and a video camera in every laptop and the network bandwidth to drive it. Come on - We have Skype!
Book Review: Peak: How Great Companies Get Their Mojo From Maslow
I read this book a few months after presenting my webinar (Can You Take The Crisis and Turn It Into Gold?) and was struck by how the the same ideas that I applied to marketing to consumers (based on Abraham Maslow’s hierarchy of needs) is also relevant within a company, for the customer experience, and for business investors.
Generating Leads Through Your Website
Generating leads through your own website can be broken down into two basic steps: getting people to your website and converting them into a lead once they are on the website.
Seven Ways To Set a Price For Your Webinars
If you're running for-fee webinars, it's difficult to set a price. Because webinars are fairly new, there is no "standard fee" for a webinar - unlike, say, the price of $25-40 for a business book. This gives you a lot of flexibility in setting your price; but it also puts the responsibility on you to explain the value they get in return for paying the fee.
Entrepreneurs -Five Easy Ways To Boost Your Creativity?
Need to boost your creativity? To run a productive and profitable business, a business owner must be creative. First, as a business owner you must acknowledge your decision to operate your own business as a bold and creative step.
Interview with Gihan Perera #2
Gihan is an Internet coach for speakers, trainers, thought leaders and other business professionals. Business owners often ask him what to do about the Internet. They know it's important, they know it's affecting their business, but they don't know how - and they don't know what to do about it. He is an author, speaker, trainer and consultant. Since 1997, he's worked with leading thought leaders, change agents and entrepreneurs, helping them reach more people and leverage their expertise, on and off the Internet.

Other Webinar Related Articles

Webinar Strategy That Causes Customers To Buy
The primary goal of any webinar is to increase sales for your business. How will you use your webinar to improve your bottom line? Choosing the appropriate webinar strategy is key to making sure the time you spend on your webinar is translated into concrete sales. Read the brief overview of four different webinar strategies below and choose the model that is right for your business.

Using The Webinar Tool To Create Steady Sales
The webinar tool can be implemented in a number of ways to promote and grow your business. One extremely successful use of the webinar tool is to use it as a stepping stone for future webinars. While the first webinar is a free teaser for your topic, viewers must pay to see more of your webinar courses.
Host A Webinar - It's Easier Than You Think!
Amazing tips on how to host a webinar yourself. Stephen Beck covers how to conduct a webinar, then how to produce your webinar ...to explode your online or offline business!

Webinar Strategy - The Do's and Don't's!
Amazing tips on webinar strategy and webinar planning as well as helpful hints on how to design your webinar and to the most effective webinar presentation. Use webinars to explode your online or offline business!

Webinar Tools For Creating The Perfect Webinar!
Webinar tools to help you set up a professional looking webinar. Use webinars to explode your online or offline business!

Do you have the sales force your strategy needs?
The other week I ran a webinar on ‘How to clearly manage and measure your sales team’. During the webinar I was asked many questions, one of which came from a senior sales leader, “With some time to reflect over the Christmas break, what is the one thing I should focus on getting right for my business?”
Allow Your Webinar Audience to Ask Questions Out Loud
Some webinar technology allows audience members to speak up during the webinar. You usually have their microphones turned off (on "mute"), but they can "raise their hand" to ask a question, and you selectively turn on their microphone when they're ready. If this feature is available, use it!
Different Types of Webinar Presentations
If you're a presenter who wants to deliver your material by webinar, the secret is to forget you're doing a webinar, and structure it just like any other program. There's nothing magical about the webinar format. It's just another medium for delivering your presentation. You prepare the content just the way you would any other presentation, and you deliver it in (broadly) the same way.
Engage Your Webinar Audience Early
The first few minutes of your webinar are among the most important. They can determine whether your audience will pay attention or will switch off. So put some careful thought into planning the very start of your webinar, and especially how you will engage your audience.
How to Host a Webinar Properly
There's a difference between presenting a webinar and hosting a webinar: a webinar presenter delivers material, and a webinar host provides the best environment for the presenter and audience. Keep in mind that if you're running a webinar yourself, you'll probably be taking on the role of both presenter and host. But it's still useful to separate these roles in your mind, so you can engage your audience at both levels.
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