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a rose by any other name would smell as sweet Tagged Articles



Strategic Branding
In the classic “Romeo and Juliet,” the love-torn Juliet posed the question: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Well, I hate to break it to Juliet, but when it comes to running a business, there is more than a lot riding on a name. Indeed, choosing the right name for your company is one of the most important steps in creating a strategic branding strategy. The right name could make the difference between your company sinking and swimming. So, here are some tips to help you get it right and stay afloat.

Other a rose by any other name would smell as sweet Related Articles

Neglect PR at Your Own Risk
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Book Review -- Building Powerful Brands Through Touch, Taste, Smell, Sign and Sound

Strategic Branding
In the classic “Romeo and Juliet,” the love-torn Juliet posed the question: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Well, I hate to break it to Juliet, but when it comes to running a business, there is more than a lot riding on a name. Indeed, choosing the right name for your company is one of the most important steps in creating a strategic branding strategy. The right name could make the difference between your company sinking and swimming. So, here are some tips to help you get it right and stay afloat.

Improving Indoor Air Quality
Have you ever said, "I need to go outside for some fresh air"? Or, how about the smell of new carpet, fresh paint, or experienced that "new car" smell. These odors are the off-gassing of VOC's, or Volatile Organic Compounds and your clients that enter your office may get the wrong impression, never to return again.
Go to Gemba!
There are times when it is not enough to listen to what people tell you about a situation .. and especially a problem. You have to see, smell and feel for yourself what is really going on.
Uh-oh..Are The Vultures Circling Over You?
I can guarantee something. If you're worrying about money and sales right now in any way, shape or form then you start to smell funny. The average person can't smell you but customers can. They smell desperation! And some of them are going to try to take advantage of that.

Hitting the Sweet Spot
Anyone who’s ever played golf knows about the ‘sweet spot’. It’s that favoured spot on the clubface – hit the sweet spot and it feels good, you’re in control of the ball and that birdie is yours for the taking. If you don’t hit that spot, it doesn’t feel right, you spend your time hacking in the rough and before you know it you’re in a bad patch.
What If I Wait For the Market to Improve?
Whether you buy foreclosures, short sales, or any other type of investment properties, these will likely be distressed in one form or another. Otherwise, your competition will be intense. In my real estate investment mentoring program, I teach that the better a house “shows,” the quicker and higher it will sell. My students know how I feel about properties that look and smell poorly. They will tell you that it is the ‘look and smell of opportunity.’
Analyse This? Why all Taxpayers Should Have their Taxes Analysed?
In this article we look at Tax analysis and the role it plays as a tool in reducing our taxes and in the whole financial and tax planning process.

As in most countries, the Canadian government gets its revenues from taxation in one form or another. Given all the taxes we pay, either when we earn or when we spend, wouldn't you agree that controlling our taxes is very important?

Today, more than 48% of all government revenues are derived from personal income taxes.

Did you know that from April to August 2011, personal income taxes revenues increased 6.5 per cent? Corporate taxes rose 6.7 per cent and non-resident tax revenues rose 6.5 per cent over the same period.

Tell me. How much did your revenues rise?

Feedback to See How Others See Me
An elderly gentleman went to the doctor and with a complaint about a gas problem. "But," he told the doctor, "it really doesn't bother me too much. When I pass gas they never smell and are always silent. As a matter of fact, I've passed gas at least 10 times since I've been here in your office. You didn't know I was doing it because they don't smell and are silent."
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