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aba Tagged Articles
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What percentage of people that visit a site click through to purchase?
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| Member Question:
How can a start up company predict the percentage of visitors that will click through to purchase? Does that percentage change when it gets to a certain threshold? Does it go up or down? Is there any way you can estimate over a year's time what the eye ball count will be?
Allen, Marketing and Public Relations
Toledo, U.S. |
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Are There Differences Between B2B and B2C Transactions in Terms of Customer Satisfaction (A PI Q&A)
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| Reader Question:
Which components determine customer (dis)satisfaction in a B2B and B2C environment, and what are the greatest differences between these two environments concerning customer (dis)satisfaction?
My Response:
This is an extremely broad question as there are numerous elements that contribute to customer satisfaction.
Given that we are discussing an electronic transaction, in which automation is a core element, the key to automating any process is to “free the data from the document.” According to Bankers Online (http://www.bankersonline.com/), true electronic transactions (including approvals) are 75% less expensive than a paper-based process.
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