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Repeat Mailings for More Business
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.

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Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
A Day In The Life Of A Rapid Recovery Franchisee
Refrigerant abatement may sound like a daunting task, but with Rapid Recovery, it’s efficient and profitable, with benefits for client and franchisee alike.
Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

6 Tips for Hiring a Good Income Tax Attorney or Certified Tax Resolution Specialist
An experienced tax attorney or Certified Tax Resolution Specialist (CTRS) can help taxpayers secure offer in compromise settlements, IRS payment plans, penalty abatement, innocent spouse relief, release of liens or levies, non-filer issues and many other tax settlements. Before you hire professional tax help for resolving your IRS problems, check out these tips on how to choose a good tax relief expert.
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

IRS Penalty Abatement: Five Tips to Reduce or Eliminate Penalties From Back Taxes and Unfiled Tax Returns
Every year the Internal Revenue Service issues tens of billions of dollars in back tax penalties. If you owe back taxes for hardship reasons and are looking for back tax relief, you have a good chance of qualifying for IRS penalty abatement. A tax attorney or Certified Tax Resolution Specialist can show you the proper IRS penalty abatement steps to take, and you can check out the expert tips below for achieving permanent tax relief.
Service Over!
When was the last time you experienced excellent service? Seriously. What has the last two decades yielded with the plethora of service training opportunities? We talk about service standards, moments of truth, customer satisfaction and excellence, yet we experience more disappointments than fulfillment.
Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

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