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A marketing partner is another business which can complement your business or help to refer new customers your way in exchange for reciprocal referrals. A good example of this is if you leave some of your leaflets in the sales area of a fellow business, preferable in the same town or area as your business and in exchange you have their leaflets in your reception area. To take this concept a little further you could introduce promotional schemes; for example...you could put on your sales literature "When you buy a pizza you get 20% discount off of XYZ video store". At the same time as you offering this you can get XYZ video store to offer a similar promotion so that when a customer rents a video they will get 20% off pizzas at ABC pizza store.

U.S. TV Networks: This InterWeb Thing is Not a Fad
Apparently the major TV networks have conceded this InterWeb thing may not be a fad after all:

How Your Salespeople Can Eliminate the Competition
If your company is like most, you have lots of competition and some of them will do anything to get the business. How would you like to eliminate your competition? I don't mean putting them out of business (some of you wouldn't mind that at all) but I do mean getting them out of the way... There are three ways to eliminate increasing competition for a declining number of opportunities:

Practical Tips to Turn Around A Failing Business
I have witnessed numerous companies go belly up. But what should have prevented them from being a ruin.

ABC-Proof Your Writing
The written word is the most impressionable form of communication there is. Learn how to master it with these 3 key principles.

How to create Buy-in when cold calling
How to create Buy-in when cold calling

Does your website content grab visitors' attention?
The purpose of your professional website is to capture potential prospects' attention and cause them to take specific action. If your website content doesn't speak directly to potential clients, they'll click away, never to be seen again. Read on to learn how you can make your website content more effective, starting today!

How Can You Make Your Voice Sound Interesting?
Here are 10 ways to ensure your voice sounds interesting when presenting:

Attitude, Belief, and Confidence...the ABC's of Sales

I once believed that in sales, if I could just learn that one killer closing statement, that one closing technique that worked every time, all my troubles would be over. Unfortunately, that statement and that technique do not exist. Don’t get me wrong; there are proper techniques that are extremely helpful in the sales process. Proper sales skills cannot be discounted. However, the three areas that will outshine rusty or nonexistent skills are the ABC’s of sales; and the lesson I quickly learned was that there is a balancing act.

Do you speak the universal language of business?

Communication is one of the obvious cornerstones of a successful sales career. You need to speak the language of the country where you're doing business. You need to know and understand each industry's specific lingo. You need to have a solid grip on the unique dialect of executives with different functional responsibilities. You need to be particularly fluent in the one language common to every decision-making executive.

Not all customers are good customers
Ever had some customers who spend very little with you but take up enormous amounts of your time? Nothing's ever right, they quibble about every cent and they do not intend to spend much with you anyway. Or those customers who are really nice and you get along with them very well, but you know they do not have the potential to develop into long-term revenue generating accounts for your business.

What’s the Difference Between Writing Articles & Media Releases?
Writing an article to boost your business expertise differs from writing a media release for free publicity. Find out what those differences are and how they can affect your results.

How To Set Goals
10 Tips On How To Set Goals & How To Achieve Goals.

Are Telemarketers the only people that CALL YOU?
Picture this: You are sitting at your desk going through your To Do list and suddenly the phone rings, ¡§RING, RING!¡¨ Given you know how challenging lead generation can be, you say to yourself, ¡§Great this could be an opportunity I don¡¦t have to chase!¡¨

How to Create a Powerful Brochure for Your Business

Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale.

Sales Training For Service Businesses - Why Should I Use You? - Part 2 of 3
Sales Training is not always what is required for many service companies. Why should some one use you? If your answer is service or quality then you need to read this article as that just won't 'cut the mustard' in today's business environment. Part 2 of 3.

Warehouse Intelligence Versus Warehouse Management The Baxter Advantage Baxter Planning Systems Profile

Network Member Question: “What is the best equation to prepare a costing for spare parts in an electronic repair center?” Baxter Answer (Mark Anderson, Vice President, Supply Chain Solutions): “I think we would need more precise information about your environment to offer specific pricing equations, so I’ll use this opportunity to talk in general about service parts. There are unique characteristics to service parts to be considered. First, there are the large number of parts (generally) that you will need to perform repair. There is also a unique pattern to demand of these items. In Pricing, consideration should be given to the criticaity of each part and the part’s lifecycle (new, growing, mature, phasing out, discontinued). Of course, pricing of your competitors is also a consideration.

30 Seconds can make you a lot of Dollars
A 30 second follow-up call increases sales 20% to 40% for the top sales producers

I want to know more about this franchise company than what is on their website so now what

In this article we are going to focus on investigating a franchise that has caught your attention. There is a significant amount of information on most web sites of franchisors these days. If you are serious about pursuing a franchise opportunity it is important that you have enough firsthand knowledge to make a decision based on facts and not emotion. This process will be the focus of this 6th article on our continuing series.

I’m Not a Salesman
Yes you are...

Asset - Thinking about the Needs of Others

On ABC’s Primetime segment “What Would You Do?” we watch as many men and women walk by individuals in their time of need. We rationalize in our minds that we should not get involved in other people’s business. We allow fear to grip and paralyze us from taking some type of action. No matter what the situation we must use wisdom in dealing with it. However, we can do something can’t we? It is pure selfishness on our part if we see someone being abused in some way or hurting and not do anything about it. We can at least do something.

How to make title tags optimized for search engines
I often analyze the content, HTML coding and tag structure, and link structure of websites, from the perspective of being optimized for search engines. I provide a report to each client on what they need to or should change, and often that report is much larger than they anticipated! On almost every single report I've delivered to date, the title tags have been in serious need of attention.

How Always Be Closing in Sales Focuses Your Energies in the Wrong Direction
Always Be Closing is still a popular sales training concept. Yet, the word close potentially focuses your energies in the wrong direction. Curious, read on.


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