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abhor Tagged Articles
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Lesson #3: Promote the Principle of Professional Discipline
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| “While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes,” said Ogilvy. “I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.” When it came to running his advertising agency, Ogilvy was a professional to the core. He insisted on maintaining the highest of standards in both the ads the company created and the way he treated the people with whom he worked. |
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Other abhor Related Articles
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Lesson #3: Promote the Principle of Professional Discipline
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| “While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes,” said Ogilvy. “I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.” When it came to running his advertising agency, Ogilvy was a professional to the core. He insisted on maintaining the highest of standards in both the ads the company created and the way he treated the people with whom he worked. |
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Complacency - A Business Killer!
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| Complacency is a known problem and must be clearly recognized as a causal factor in killing sales and business success. It can kill entire organizations. Complacency makes people fear the unknown, mistrust the untried, and abhor the new; especially the new. In the face of complacency, Business Owners and employees resist change. |
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