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Marketing to Millennials
A new group is entering the workforce - they are called Millennials. With a new demographic comes the need to market your products and services differently. Learn how with the help of leading marketing expert Michael H. Fleischner

Other academic perspective Related Articles

Learning From Experience: Opportunities & Constraints
Having spent more than 40 in executive positions and then as a management consultant, side by side with my academic career, my belief that experience is the best teacher was always confirmed and was never been shaken.

Zipping Forward: Musk Starts His First Company
It was 1995. Musk was getting ready to begin his doctorate at Stanford University, but it was not the academic world that was exciting him. Instead, it was the Internet craze that he found himself surrounded by in Silicon Valley. “I could either watch it happen, or be part of it,” he says.

Super Bowl Ads Super Marketing or Super Waste of $
it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.

A Practical View of Mission and Vision Statements
Vision and mission statements - considered by some a fundamental necessity for every organization, while others view them jadedly as purely an academic exercise. So which is it and why such disparate opinions?

The Only Object of Life
Margaret Fuller wrote: “Very early, I knew that the only object in life was to grow.” I love this quote and imagine this perspective had a profound impact on the quality of her life. If each of us shared Margaret’s outlook and truly lived from this perspective in all of its fullness, what would be different for us and those whom we touch? There are many possibilities.

Effective Business Marketing Is Not Rocket Science
A business marketing plan does not have to be lengthy, academic or take a long time to put together. This is definitely a case where size does not matter!

A Look At The Pros and Cons Of A SendOutCards Opportunity
When looking at a MLM business opportunity its really important to look beyond This is a 3rd party, non biased perspective of SendOutCards, purely from a business perspective. I am not a distributor or an employee of SendOutCards.

Stress and Perspective
Then something seemed to whisper in my ear. This lady was having a stressful day. From her perspective, with what she had planned to do today, this was an interuption. It was unnecessary and stress-producing. From her perspective this was huge. I decided rather than think bad thoughts of her that I would pray for God to comfort her and turn her day for good.

How Openness Yields Results
As you know, I had the incredible honor of speaking at the National Speakers Association Convention this past week. My topic was creating a one-page strategic plan in just 20 minutes and on one sheet of paper. I speak on planning from a different perspective, that is, I talk about it from a right-brain or intuitive perspective, not the traditional “what I did last year plus 10%” route that many planning gurus take.

Which Brother Are You?
What is your perspective on life? Do you want to receive the riches, or do you want to be able to give it to others? Your perspective may have a lot to do with your success.

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