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academic publishers Tagged Articles
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One Copy at a Time: Kinko’s Takes Off
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| Orfalea had been a student at USC when he noticed a copy machine in the school library. He realized that few people had access to the new technology and decided to do something about it. With a $5,000 loan from the bank, Orfalea rented out a 100-square-foot garage behind a hamburger stand near his campus. In addition to selling school supplies, Orfalea bought a copier and began charging 2.5-cent copies. The store was so small that the copier had to be used out on the sidewalk in front. He called his business “Kinko’s” after his childhood nickname. |
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Other academic publishers Related Articles
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Learning From Experience: Opportunities & Constraints
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| Having spent more than 40 in executive positions and then as a management consultant, side by side with my academic career, my belief that experience is the best teacher was always confirmed and was never been shaken. |
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Zipping Forward: Musk Starts His First Company
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| It was 1995. Musk was getting ready to begin his doctorate at Stanford University, but it was not the academic world that was exciting him. Instead, it was the Internet craze that he found himself surrounded by in Silicon Valley. “I could either watch it happen, or be part of it,” he says. |
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You’ve got 50 milliseconds to wow me
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| How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression. |
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A Practical View of Mission and Vision Statements
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| Vision and mission statements - considered by some a fundamental necessity for every organization,
while others view them jadedly as purely an academic exercise. So which is it and why such disparate
opinions? |
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Effective Business Marketing Is Not Rocket Science
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| A business marketing plan does not have to be lengthy, academic or take a long time to put together. This is definitely a case where size does not matter!
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How To Write Articles - Decide On The Format
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| This sounds like a particular uninspiring topic. What does the format have to do with how to write articles? It actually does have some relevance. In fact the newspaper and magazine publishers have made format into an art. |
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Forget Last Rites: The New Opportunity for Publishers in Online Advertising
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| Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. |
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The Perpetual Perks of Self-publishing
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| The edge of self-publishing over traditional publishers. |
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Five Ways to Boost Your Marketing Power
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| Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and entrepreneurs are overlooking some very effective free advertising opportunities. |
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What Happens When a Publisher Gives Up On You
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| There is a new breed of publisher, favored by many non-fiction writers who want more control over their books and production of them, but also want the benefits of high quality publishing, good marketing and distribution and to work with someone who knows how to take a book through the process of publishing properly. They are called Co-operative publishers, and are highly professional, knowledgeable industry experts.
However - many authors are still not understanding the roles of co-operative publishers and in some cases burning their chances of a successful outcome for their books by treating the CoP publisher as little more than a printer or graphic designer working on a brochure. There's a lot more to it than that, and the outcomes for authors is that publishers eventually enable them to just 'self publish' their books. |
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