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accountancy firm Tagged Articles
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Does your Accountant provide value, or are they just a cost?
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| Accountants are people who do the books, file tax returns and generally fulfill a necessity of life that most business owners would prefer to do with out! Well that is the case the majority of the time, however there are professionals out there who offer services that can really enhance your business’ wellbeing, and as a result your wealth. This brief article looks at some of the areas you could be looking at. |
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Other accountancy firm Related Articles
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Stock Prices Rise 21% When Firms Announce Energy Management Projects
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| When selecting projects under a limited budget, a firm should implement the project that will return the most value. Ultimately, firm value is measured by stock price, which can be impacted when the firm makes a major announcement. This paper shows that announcements of energy management projects correlate with a 21.33% increase in stock price within 150 days of the announcement. This increase is in addition to the risk-adjusted return the firm would normally experience. For example, during a “bull market” a firm’s expected return was 10%. After the announcement, the return would increase by 21.33%, for a net return of 31.33%. These results suggest that investors react positively to energy management projects. This outcome demonstrates one more strategic incentive for firms to implement energy management projects. |
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GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
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| By Mike Schultz
Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories.
Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?
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Accounting made simple? I don't think so.
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| A light hearted look at the mere mortal's main barrier to understanding accountancy, Credits and Debits. |
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The CPAs' Fundamental Principles of Marketing
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| Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms. |
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How to Socially Intelligent Interact with People
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| One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.
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How to Read and Influence People
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| One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.
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Legal Marketing: Your logo, a visual foundation for your firm
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| Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication. |
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Legal Marketing: Create a Label for you firm
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| Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base. |
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Which Client Are You?
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| Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future.
Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.
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Why Postage Meters can help your business
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| Brief article about the benefit of postage meters. Many offices use postage meters because they have a lot of mail to send out. Businesses like lawyers offices, marketing firms, and accountancy offices are most likely organizations that use postage meters. |
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