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A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.

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Creating Twitter Backgrounds for Twits And Other Self Acknowledged Dum-Dums
The Only 3 Things You Really Need To Know: 1. What makes a good background? 2. Technical stuff. 3. How to upload your background.
Employee Background Screening Helps Bosses and Workers
Employers that hire a worker that is dangerous, unqualified, unfit or dishonest can face a legal and financial nightmare. Background checks have become mission critical for keeping an employer productive and out of court. Without exercising due diligence, firms are likely to hire problems just waiting to happen. However, job applicants should not feel that background checks are an invasion of privacy. Federal law gives applicants a great deal of rights in the process, and a safe workplace with qualified and honest workers benefits everyone.

Why employers need to perform employment screening background checks on attorneys, doctors and other regulated professions
A story “ripped from the headlines:” demonstrates why law firms need to perform background checks on lawyers and provides valuable lessons on the value of due diligence in hiring in all regulated professionals. Just because an applicant has a professional license does not mean an employer should let their guard down. Even if employers believe that when hiring regulated professionals there is less chance a background check will reveal something negative, the harm a professional can do is substantial.

Video Marketing Consistency
Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.
9 Tips for Selecting a Pre-Employment Background Screening Company
A challenge for any organization is finding and selecting the right employees. Considering people are the #1 asset of most companies and the source of significant competitive advantage, the right people make all the difference. A background screening company serves an important role in delivering quick, accurate, and comprehensive information to fuel better hiring decisions by providing information about the past behaviors, actions, and experience of your applicants. The right partner can help you build an effective employment screening program that reduces negligent hiring risks, builds a safer and more productive workforce, and supports the overall strategic goals of your organization. This article offers 9 tips for selecting the right background screening company of your organization.
Avoid These Employment Background Check Mistakes
Employment background checks are a valuable tool for organizations that compete on the quality of their workforce. Yet with increasing legislative control and legal attention around employers' use of background screening due to incorrect or inappropriate use of background checks to inform their hiring decisions, employers must pay close attention to the process. Find out the most common employment background check mistakes and learn how to avoid them.
The Background Credit Check Under Fire: Fair or Not?
The use of background checks and specifically background credit checks has been under intensifying debate among national and state officials causing some to believe the use of credit checks should be more severely restricted or banned altogether.

Background Screening Terminology
Dealing with an expert background screening company (and other specialized vendors) can sometimes mean you’ve got to learn a whole new set of “lingo”. To help you out, this article outlines some basic employment background screening terminology.
Where Do You Stand on Employment Background Checks?
An employment background screening program must always balance the employer’s “need to know” with the fair employment rights of employees. The challenge is how to avoid discrimination while meeting the due diligence requirements the role or position requires. Clearly we can’t have it both ways. We can’t neglect to check the backgrounds of our workers, especially in sensitive positions, yet we also cannot use background checks in discriminatory ways.
Employers Must Manage Risks of Using Internet for Employment Screening Background Checks of Job Applicants
In recent years, employers have increasingly focused with laser-like intensity on using the plentiful amount of information found on the Internet to conduct employment screening background checks on job candidates using search engines like Google, social network sites such as Facebook and Twitter, and various blogs, posts, and videos. What is overlooked in the rush to use these web sites for employment screening are the legal risks involved with conducting so-called Internet background checks, risks that include issues with discrimination, credibility, accuracy, and privacy.
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