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Guerrilla Style
Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content. The substance of their marketing is so lush, yet concise, that substance is their style.

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Coaching Your Business To The Next Level Series Part 3 Assessments
Do you take business actions based upon what you think, what conventional wisdom dictates or what you truly know based upon validated information? Using assessments is necessary to receive an accurate picture of what is happening within the organization.

Principled Profit
Book Review -- Marketing That Puts People First – Shel Horowitz; Accurate Writing & More, PO Box 1164, Northampton MA 01061, http://www.frugalfun.com/secureorder.html, June 2003, 160 pages, $17.50
Mystery Shoppers Enhance Tradeshow Performance
An Organization's first step to improved financial performance is to have an accurate assessment of the current exhibiting situation. This is where the mystery shopper can prove beneficial.
How to Manage Change
There is a frequently-quoted statistic, which may not be strictly numerically accurate but certainly has the feel of truth. 75% of all change initiatives adopted by organisations fail.
What’s your Credibility as a blogger?
Most bloggers feel that by uploading content onto their blogs they are providing information that will be believed to be accurate and contribute to their online credibility. However, that it is not always the case.

••••••>Get Me On Top SEO Tip: Associating Content with Relevant Links to increase Search Engine Ranking (SERP)
External links helps Google and all the search engines give the most accurate search results possible
On Leadership and Laundry Tags
People you work with have a picture image of who you are as a leader. But is it accurate? Here is how you can insure that you are perceived correctly.
Padding Estimates
We all know there is a game of padding estimates in most parts of our society. It certainly exists in business. Here are a few helpful thoughts on how you can get more accurate numbers.
Twitter and the Pet Rock
very accurate and offbeat comparison of twitter vs the pet rock.

Hiring the Right People
Ken Cohen explains one of the most cost-effective ways employers can get the most from their available resources...accurate hiring.
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