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Web Design & Conversion
One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer.

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How to Test-Drive Friends and Irritate People
Sometimes you need to make friends and influence people. Other times, you should just test drive them and push their buttons.

Your Emotional Buttons
An article of 703 words focusing on accepting responsibility for, managing, and eliminating your emotional buttons.
Small Business Tips: Turning Words Into Deeds
Deed is just another name for action. First you need to ensure you have thought and imagined the foundations of your business – getting clear on your products, services and customers. Next you need to have "inked" these thoughts into plans, brochures, web sites and copy. Finally you need to take action. Action is where you put your energy behind your thoughts. There are many sayings around the importance of action "You miss 100% of all shots you fail to take", "You've got to be in it to win it" and "The journey of 1000 miles begins with just one step" are a few of my favourites.

A Call to Action for the Sales Force
Al Gore has become more famous for his call to action against global warming than he ever was as Vice President of the United States. Pope John Paul II was noted for his "stand up for life" call to action. The charities that you support have calls to action that either inspire you or embarass you into giving. Yesterday, Barack Obama included a call to action in his inaugural speech.
E-Junkie Helps You Sell Online
For most every small business website, there will come a time when you want to sell something. When you get to this point, the problem becomes how to install shopping cart buttons and integrate them with the appropriate payment processors. This article gives a low-cost solution to installing shopping cart buttons on any website.
Action Plan Example
Action plans are fairly common in business, but probably done wrong as often as not. A lot of people do not understand what an action plan is and often mistake it for a COE or Correction Of Errors, not one of my favorite types of documents. Having a good action plan starts with an understanding of what an action plan is and a great action plan example would be a huge help in this. An action plan is a forward looking document and should be addressed as one. When looking at an action plan example one should take this into account. Action plans prevent business gaffs, keep everyone on task and help smooth out operations. In a way they could be considered a mini business plan, though I tend to look at them as a working business plan.
5 Basic Reasons People Buy!
To make sales you have to push peoples emotional buttons. Start marketing to their emotions, people buy something for a reason. Now it is up to you to find out what that is and use it to your benefit.

Don\'t make your issue the customer\'s problem
I use the USPO to pick up items people buy from my on-line store. It’s a simple process: I push a few buttons, and the package is scheduled to be picked up at my front door in about 3 minutes or less.
It Takes More Than Marketing to Attract Big Bucks
Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want.
Judgment & Alignment: Business Lessons from the Court Room
Everyone has stuff that pushes their buttons. I happen to have a hot button on the topic of time. As soon as you think somebody else is in control of your destiny, you lose your power.
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