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And Just What Does That Mean?
Any & all definitions can be found at the USPTO but I thought it'd be nice to take it a step further and put these explanations in easy to understand language. The material in quotes is straight from the USPTO's mouth while the text underneath is straight from mine.

Other action letters Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
The Anatomy of a Sales Letter
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?
The 'Being Efficient' Myth In Sales
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated.
Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
Don't Overlook This Powerful Method For Ending Your Sales Letters.
The power of the P.S. is often overlooked as a tool to get readers to take action on your marketing letters and sales emails.
How To Get The Readers Of Your Sales Letters To Take Action.
Here is how to get the readers of your sales letters and marketing emails to take action.
D is for Direct Mail
Direct Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. Why wouldn’t you use emails?
Are You Human?
People are like those websites that ask you to read squiggly letters and type what you read into the little box. Have you seen those? It's a security measure: the website wants to make sure you're human, and not a software program or a robot. Evidently robot software programs can't read squiggly letters, so if you can type the right letters into the little box, you must be human.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
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