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Finding the Magic when you¡¦ve Been Downsized
Losing a job is painful. For senior executives whose lives have been so intertwined with that of their company or business, it is especially painful. There is no way around it. And that's the point. If you try to "get around it," it will likely take you on a detour that will delay what you want: a great new position. Dr. Susan Lord has valuable advice to help get you in "inspired action" mode. That is when the magic begins and that is when you most likely will attract your next career opportunity.
Coping with a Marketing Crisis: When to Throw Strategy out the Window
Everyone has heard the phrase, “It takes a village to raise a child.” Well, in the brand communications world, we say, “It takes a crisis to create a marketing plan.”

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Small Business Tips: Turning Words Into Deeds
Deed is just another name for action. First you need to ensure you have thought and imagined the foundations of your business – getting clear on your products, services and customers. Next you need to have "inked" these thoughts into plans, brochures, web sites and copy. Finally you need to take action. Action is where you put your energy behind your thoughts. There are many sayings around the importance of action "You miss 100% of all shots you fail to take", "You've got to be in it to win it" and "The journey of 1000 miles begins with just one step" are a few of my favourites.

A Call to Action for the Sales Force
Al Gore has become more famous for his call to action against global warming than he ever was as Vice President of the United States. Pope John Paul II was noted for his "stand up for life" call to action. The charities that you support have calls to action that either inspire you or embarass you into giving. Yesterday, Barack Obama included a call to action in his inaugural speech.
Master Your Game: Establishing Your Tactical Game
After establishing your target, it is imperative that you establish a strategy. Here are four factors that have assisted me in executing my strategy: • Taking action • Being focused when in action • Learning from the action and adjusting for the next one • Being persistent.

Writing Copy for the Web
There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.
Finding the Magic when you¡¦ve Been Downsized
Losing a job is painful. For senior executives whose lives have been so intertwined with that of their company or business, it is especially painful. There is no way around it. And that's the point. If you try to "get around it," it will likely take you on a detour that will delay what you want: a great new position. Dr. Susan Lord has valuable advice to help get you in "inspired action" mode. That is when the magic begins and that is when you most likely will attract your next career opportunity.
Action Plan Example
Action plans are fairly common in business, but probably done wrong as often as not. A lot of people do not understand what an action plan is and often mistake it for a COE or Correction Of Errors, not one of my favorite types of documents. Having a good action plan starts with an understanding of what an action plan is and a great action plan example would be a huge help in this. An action plan is a forward looking document and should be addressed as one. When looking at an action plan example one should take this into account. Action plans prevent business gaffs, keep everyone on task and help smooth out operations. In a way they could be considered a mini business plan, though I tend to look at them as a working business plan.
If You Can’t Solve the Problem, Manage It
Managing a contact sport and therefore requires a good deal of action. If your issue not resolvable in the short term, although important, you still know it to specific tasks so you can build momentum for future resolution needs. Once you've determined what you can do based on the steps listed above, it is time to execute. Some form of action to take today, tomorrow, next week, next month and decide. Action regardless of the effect of constant size and take action and you soon into a very manageable situation unresolvable problem that must change.
What If You Had a 100% Success Rate?
What if I told you there’s a method of operation that guarantees a 100% success rate each time you apply yourself to a project? This message is about a simple mode of “behaving” that guarantees a 100% success rate. It’s about one of the ways we take action to achieve desired results. Really, it’s a success lesson I learned from my Uncle Julius.

It Takes More Than Marketing to Attract Big Bucks
Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want.
Forex Market Outlook 11/2/11
An analysis and outlook into today's Forex Market for November 2, 2011. Should Bernanke fail to produce or should the G-20 fail to change Greece’s intended course of action, then we could slip back into risk aversion mode in a heartbeat.

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