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Harness the Power of ‘Free’ Marketing
No doubt the title of my article caught your attention! The question is - are you gaining enough attention from your customers/clients? And, do you want to maintain their attention?
How will the pre-budget report impact your biz?
If you’ve been paying any sort of attention to the news this week, you’ll probably be aware that the Chancellor released his pre-budget report on Monday. This report is likely to have a major impact on your business, whether or not you are VAT registered.

Increase Sales Through That Third Contact and Beyond
Did you know that 25% of sales people make a second contact and then stop! Are you one of those sales professionals who gives up after the second and does not make a third effort to connect with that desirable prospect?

Other active marketing Related Articles

Dropping the Ball
CEOs must take a more active role in the marketing of their business. More money is spent in this function without a thorough understanding of how or why B2B marketing really works than in any other business function. If the job of marketing is to create a strong environment for a sale to take place, then the CEO ought to be involved in the marketing process to give direction and guidelines that align with the corporate vision. Those CEOs who choose to ignore the complexities of marketing are dropping the ball.
Managing Change
Managing Change in an organization is not an option. The only option leaders have is whether to be pro active or reactive. Should you want to learn how to become pro active and effective with Managing Change, review this article
Internet Guerilla Marketing Tactics
Guerilla marketing is basically the use of more radical methods to gain traffic to your website and generate sales and profits. The guerilla marketer is usually one of the most active marketers because, as a marketing strategy, guerilla marketing tends to lean preference towards spending time and energy rather than money.
How to Find Ways to Create More Time in Your Business
We all have 24-hours in a day. Based on the time spent on your business, are you just being active or truly productive? A lot of businesses are just active and not producing great results. If you are one of them, ask yourself some of these questions:

Emotional Management a Must in Business
Take a minute to consider the importance of active listening by thinking about how you can be a good active listener in terms of body language--or what you do during communication, voice--how you respond to the speaker, and content --what you say when you respond to the speaker. Active listening is an effective tool to reduce the emotionality of a situation. Every manager or sales team leader that can learn these skills will find that their team will overall increase in company loyalty and performance. Managing emotions is something that must be addressed, not avoided for success.
Find out the 7 Top Copyrighting Tips
Most government or legal writing is passive, such as “enclosed in this envelope is a contract.” Something more active would be: “you’ll find in this envelope a contract I’ve included.” Passive writing is usually without a person doing something in the sentence. Active writing is when you have somebody doing something in the sentence. “The door was open” is passive. “Joe opened the door” is active. “Joe kicked open the door,” is even more active.
5 Secrets to Active Retirement
With retirees seemingly getting younger and younger, in the mind if not in the body, enjoyment is the name of the game! But to get the most out of retirement, you need to have a plan. One of my favorite sayings is "If you don't know where you're going, how are you going to get there"! Here are some ideas to help you make the most of your Active Retirement.active
How to Use Active Listening to Enhance Communication Skills?
In today’s world, communication skill is critical. A good part of communication skill is listening skills. A good listener shows that he is interested in what the other person has to say and through active listening can demonstrate his or her interest in the topic. Active listening is a skill that everyone can learn. All you need to do is to follow a set of principles and keep practising until you get it right. Active listening is about showing your undivided attention to others in a way to maximise the effectiveness of the communication while also showing the other person that you are listening to them.

The Justification for Online Marketing to Mature Age Consumers.
As an active and vocal proponent of internet based marketing to Australian mature age consumers, I am often questioned on the financial benefits of an increased emphasis on online, versus offline, marketing activities. What is the targeted Return on Investment (RoI) that will justify the proposed expenditure on our website, or writing blogs, or other social networking?

The Zen of Sales and Marketing
All success in life – including success in sales and marketing – is predicated around achieving Zen. Zen means turning reactive sales and marketing into a passionate, active outpouring!
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