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The 4th of the 10 Kurlan Sales Competencies That are Key to Building a Sales Culture
For more than 40 years, sales authors, experts and trainers have been telling their readers, subscribers and clients about the importance of talking 30% of the time and listening 70% of the time. That ratio is not etched in stone. Even 50/50 is acceptable. The stage of the sales process dictates the ratio more than the ratio itself. For instance...
The Anatomy of Buzz Revisited - Book review
The author did an excellent job of covering buzz marketing back in 2000. But that is light years from today. The updated copy is fresh with outstanding excamples.
Banking Relationships - Is Information the Key?
As more and more financial institutions embrace the concept of CRM, are they really improving their relationships with their customers, and is that improvement equating to dollars on the bottom line?

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