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Putting the Success Books On The Couch: Notes from Dr. Kevin Fleming
The self-help industry and success books are a huge bestseller to the American public. Many of the points of the success gurus certainly "make sense". But are all things that make sense TRUE? Read on for this key distinction....

Other actual reality Related Articles


Ordering a Starbucks Espresso is a complicated process, which if you’re not ready for, could knock you off your feet before you even get to feel that strong jolt of caffeine. From the cup to the number of shots to the actual type of espresso, ordering a Starbucks Espresso seems to be just as much of an art as preparing the actual drink itself.

Guerrilla Reality
Marketing is a waste of money and time if you're not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that's a major problem, but to guerrilla marketers, it's an inviting opportunity to stand apart from the competition.

Change More Than the Calendar
If you are waiting for the calendar to change your life or your business, you are kidding yourself. My own observation is that these false start dates are nothing more than excuses and actual obstacles to not face reality and take action. No matter your intentions, I think everyone has been guilty of false statements at some time.

Who’s Responsible? Lessons on the Law of Self-Determination
Although, many of us were originally taught to think otherwise, the reality is that no one creates in your reality and you don’t create anyone else’s reality. Each of us creates all of our own reality. It’s terrific news because it’s the foundation for intentionally creating the life we dream of having.

I’m Right, You’re Wrong: Behavioral Science Explains Away This Universal Belief
Each person is limited by their perception to access only a portion of reality, and they build their beliefs, values, and conclusions about the world based on the portion of reality they perceive. From this perspective people who perceive the world differently from you are not wrong, they are just seeing a different slice of reality than you are.
Do You Know How Much Every Additional Employee Actually Costs?
Do you know the actual cost that you would have to incur if you hire a full-time in-house employee? For small and medium business owners, payroll and employee related expenses run up to 60-70% of their operating costs. It’s time to take out your calculators and find out the actual money spent in hiring and retaining a full-time in-house employee.
A Big Fat Issue
The whole "fat" issue is almost a trillion dollar industry. One pound of fat means so many things, to so many people. For some a fleeting thought, to others a cause for suicide. The actual fat itself is not the problem, but the reality to ourselves of what it makes us feel; reality like beauty is in the eye of the beholder
Busy is overrated
In business I meet plenty of salespeople who seem busy, but only a few who are truly effective. The reality about busy salespeople is that most are unproductive in comparison to their time-to-output ratio, because the amount of actual value they create is limited by their available time spent per customer.
How Are You Going To End 2011?
The final quarter is upon us – so how are we doing? Measurement equals knowledge. Without measurement we don't know where we are. So let's get out the real measuring tool. Let's put on our glasses. Let's stop with any stories. Let honestly and straight forward ask the question. How did we do through the first 3 quarters – budget verses actual? Goals against achievements? Plan against reality.
Journey of a Fearless Marketer
Fearless Marketing. What do you think when you read that? Do you think it's an obtainable reality that you only need strive for? Or do you think it's a pipe dream, some fantasy concept in a fantasy world? I'm here to tell you that fearless marketing is absolutely a reality, and if you will take the time to learn these simple steps, it will become your reality.
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