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Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

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HRD Policies to Promote Training and Spillovers
The above assessment of selected past empirical evidence suggests that firms, in spite of large productivity gains, underinvest in training due to market failures such as credit market constraints, lack of information and labour turnovers. The underinvestment is even more acute among small- and medium-sized domestic firms that tend to have higher productivity gains from training compared to MNEs or large domestic firms. It has also shown that MNEs have numerous channels to improve HRD in host developing countries by training their own workers and facilitating training spillovers. This calls for policy measures to tackle market failures in training and to stimulate training spillovers, especially among domestic small- and medium-sized firms.

Overcoming Recession Anxiety For The Good Of Your Small Business
Too many businessmen today are experiencing increasingly acute cases of anxiety over the economy, and that can be bad news for you and your business. The following are some ways to calm your nerves when recession is too much to bear.

NOT BUSINESS AS USUAL
Many salespeople are reporting that it is taking them twice as long to close a sale. They also agree that there are fewer deals and, therefore, the need for them to close the deals that are in the pipeline is more acute. Certainly customers will not buy without clear value justification and trust in you. But what else can you do to increase your chances that you, not your competitor, get the business that is out there?

Stresses in the Workplace and How to Combat Same
Stress is the body’s reaction to outside influences, demands or strains. In a sense, the body is revved up to respond to a threat or a challenge. Everybody experiences stress occasionally and this is unlikely to have any lasting impact unless the experience is particularly traumatic. Such acute stress can occur as a result of actual or threatened violence. Staff employed in banks, post offices, public transport, the health service and other occupations are at risk of experiencing acute stress as a result of robberies, assaults and violence. Every precaution needs to be taken to protect workers in vulnerable situations against such risks. Where incidents do occur, procedures should exist, including independent counseling where necessary, to minimise the long–term impact.

Protect Your Economic Future by Building a Dependable Cash Stream
In the face of a troublesome economy that has hit several million people all across the world with crashing stocks, unhealthy mass layoffs and a liquidity crisis in general, the urgent need to formulate a supplementary source of income is gathering strength. Entrepreneurship is no longer a whim revolving around far fetched claims of running your own business empire but has become an acute necessity of the hour.

Problem Solving: Don't Ignore the Nudges
You will encounter two types of problems, acute and chronic. They have two distinct warnings signs and different methods of solving them. You need to be aware of both types of problems and how to solve them. You may already know about the first type. But knowing how to identify and solve the second type will provide greater benefit for you and your organization.

Basic Feedback Should Be BASIC
One of the key skills of supervisors is giving feedback to employees about their performance. Feedback, of course, includes praise for a job well done as well as constructive observations about how things could be done better. Apprehension about providing feedback to employees is particularly acute among newly promoted supervisors. This is often the result of a lack of the supervisory training.

All Successful Entrepreneurs Share These Traits
Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good customer service combined with acute knowledge of their business, the hardest working entrepreneurs find sales to be more simplistic than the general public....

Maximize Your F-A-C-E(sm) Time to Create a Winning Workplace During Challenging Times
As a physician who has treated thousands of patients with acute and chronic pain, I have found that those who successfully live with chronic pain maintain a positive attitude, and focus on setting realistic goals. The importance of maintaining focus in the workplace has been made clear time and time again in my many years of employment. Years ago, I met a man who we'll call "Pete". He apparently lost focus on his job, resulting in a great financial loss at his place of employment. This was a major setback and created discord and distress in his company as other employees feared that Pete had put their jobs in jeopardy. From that experience, I created the FACE success system as a tool to enhance productivity and customer service in the workplace. The four keys of the FACE system: (1)Focus (2)Attitude (3)Commitment and (4)Enthusiasm.

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