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Break Away Marketing
Are you still marketing your service/product the way you have been for years? The same way your competitors are marketing theirs? Are you marketing the “industry way”? If you are, how can you expect to get break away from the pack?
Lesson #1: Become a Remorseless Marketing Machine
Our job is to wake up the consumers says Knight. If we become predictable, thats not waking them up.

Lesson #4: Give Your Business a Little Brand Aid
Originally, it was Jerrys Guide to the World Wide Web, but we settled on Yahoo!, says Yang. It is a pretty recognizable brand name. Despite Filos admission that he was not crazy about the name at first, he now concedes that they made the right choice. It grew on me, says Filo, who is now grateful they selected a name that is so memorable and that conveys the sense of fun involved in all this, the sense of adventure. This is what really distinguishes our site.

Guerrilla Pioneering
Guerrillas are terrified of pioneering, knowing that it meets with solid walls of apathy, confusion and fear. Here's how they handle it gracefully.

Mud Season. Not.
It's (still) "mud season" in Vermont, courtesy this winter's abundance of snow. Cars and trucks, in particular, look like flying mud balls.
How Telling Your Story Can Generate More Sales
The real heart of copywriting is your story.
Six Easy Steps to Creating a Killer Ad Campaign.
If your small business needs to get to get the word out, but is short on marketing money, this article will help you optimize your advertising dollars by creating ad campaigns that get noticed, remembered, and acted upon.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
Guillermo Rubio, AWAI Staff Writer, shows you how you can get paid to write short video scripts for one of the hottest niche markets: online video marketing.
Best Buy Employees Deliver a Strong Brand. So Can You.
"It's not about the stuff. It's about the people."
How to Turn Your No-Sales into Cash by Turning Your "Features" into "Benefits."
If your advertising and marketing materials are touting your product's or service's "features" instead of its "benefits," you're probably missing out on sales opportunities. Learn how to turn your features into benefits, so you can turn those no-sales into cash.

Do You have a "Sales Prevention Department?"
When was the last time you met with your sales prevention department? Did you listen closely to what they had to say, the excuses they had, and their plan to mishandle customers in the future? Sales Prevention Departments can masquerade as your advertising, marketing, frontline sales, customer service, phone technology, or any department including accounting.

Prospective Prospects ~ To Mail or Not to Mail, That is THE Question
Dollar for dollar direct mail out-performs and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Rule 8 Boost Response by Changing the Type
This is Rule #8 in a series of articles titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars. Learn how you can boost the response to your advertising by changing the typeface of your ad copy.

Introduction 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent
This is the introduction to a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent." As the title suggests, by following CEO and Author Brad Sugars'21 Rules, you will be able to ensure a great return on your advertising without spending extra money.

Primary Research Development
Conducting market research can afford you invaluable insight into your products or services. The following are some tips to get the most out of your research.

Other ad agency Related Articles

DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last weeks post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Dont hire an agency and do it yourself. Heres what he wrote.

The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

BRIEFING YOUR CREATIVE OR DESIGN TEAM
Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works!
Selecting the Top Advertising Agency for your Business Depends on the Metrics you Measure
Many advertisers are looking for the top advertising agency for their brand. But what constitutes a top advertising agency? And how do you go about identifying and selecting the best advertising agency for the brand or organization?
Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered?

How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.
How Can Medical Staffing Payroll Factoring Help My Agency?
Do you have a profitable medical staffing agency that is sometimes short on cash? Or are you thinking of starting a medical staffing agency and worried that you won't have enough money to make payroll? If you answered yes to either of these questions, then you are not alone. Every medical staffing agency owner goes through cash flow challenges. Some find ways to overcome their cash flow problems, and some do not. If you want to be one of the medical staffing business owners that succeed, then you should keep reading.
Seducing Prospects - 10 Ways to Woo New Clients
How and why do clients choose one agency over another? Wondering why you didnt land your last new business pitch? Want to know how your agency can become more attractive to prospects? If youre looking for new clients and feeling a little lonely, read about the Top 10 Ways to Woo New Clients.
RFP Response: What Clients Want in RFPs
When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.
Finding Your Marketing Match: How to Hire the Right Marketing Company
Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or youre currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner.

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