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10 Tips to More Effective Direct Mail
Direct mail is not sexy or high-tech, but it is a very effective marketing tool for both business-to-business and business-to-consumer marketing. Here are 10 very practical tips that will make it even more cost-effective and more lead-generation-effective!

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Learning From Experience: Opportunities & Constraints
Having spent more than 40 in executive positions and then as a management consultant, side by side with my academic career, my belief that experience is the best teacher was always confirmed and was never been shaken.
WHY DEBT FINANCING IS A GOOD THING WHEN USING SECURITIZATION FINANCING
This article address how to get around the three most difficult obstacles facing small and medium size businesses seeking financing. How to look out-side the box to alternative lending programs called securitization financing and the advantages to considering such programs.
A Shared IP Address Isn't Always So Bad
If you have any interest in email marketing, you've probably heard me extol the virtues of using a dedicated IP address for sending your mass communications. The rationale is that if you're using a shared IP address, you're basically at the mercy of every other marketer who is also using that IP address.

Have you listed all your delivery processes? What did you learn?
The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a few other tricks it has as part of the package. However I want to address your delivery processes. BTW, this template is a great way to start your journey in creating a Value Stream Mapping process.
Beyond Your Tasks
Ever hear the story of the two masons working side by side at a building site? They're doing the same work under pretty much the same conditions. One day a stranger comes along, approaches one of the men and asks, "What are you doing?"

LEADERSHIP : ART & SKILL OF LISTENING.
Leaders are always on the benefited side and listening is always resting on that side.
Rent Billboard Ad Space on a Left-Hand Read
Every two-sided outdoor billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.
Home Based Agents or Call Center for B2B Telemarketing Service
Let’s take every characteristic of b2b lead generation services and do a side by side comparison between a call center and home based agents
Solving conflicts by changing the game
Usually we perceive conflicts to have two sides. But there is a 3rd side which lives in all of us. The role of that 3rd side is to bring peace to conflict and help others get back on track. To do that we need two main ingredients - Space and Vision!
Ringing True to Me
Once five fingers stood side by side on a hand. They were all friends. Where one went, the others went. They worked together. They played together. They ate and washed and wrote and did their chores together.

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