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What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.

Other adequate answer Related Articles

Training A Salesperson?
Many companies and sales managers remain blissfully unaware of the primary reason to train employees. The most common answer is to help them sell more. A very good answer but not the best answer. The best sales training works because it helps salespeople become continuously successful.

“The State of Customer Service or Disservice in The U.S. – Awesome, Adequate or Abysmal? “
Many companies are touting world class, first class, and/or high quality customer service today. However, as a strategic thinking business coach, I wonder about the true state of customer service in the U.S. What is the real level of customer service being delivered – is it Awesome, Adequate or Abysmal? So, what is the “state of customer service” in the U.S.? I found a source of information to help answer that question in survey results released by Accenture, the giant consulting firm. Some highlights from the Fall, 2006 results include:

Explode Your Sales Success
In the last several years, I have had a revelation about the art and science of sales. The answer to sales success is within all of us. The answer is simple but the key to unlock the answer is elusive.

How to Generate New Business Telling People What You Do
What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the "what do you do?" question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer.
1.12 Ensuring incomes and basic social security: Working Out of Poverty
The Declaration of Philadelphia and a number of international labour standards recognize access to an adequate level of social protection as a basic right for all.
ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan
The economy is falling. Times are uncertain. Many people are in crisis. What's the answer? Will the government bail us out? When will it kick in? How will it affect us? No one knows the answers, and with all due respect; even President-Elect Obama doesn't know these answers. What's the real answer? The real answer is that a collective bailout will require each and every one of us to participate in our own rescue.
What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.
Taking Leadership On Adequacy By Following Up
Adequate is a term that should be reserved for streets, sewers, mops and fast-food restaurants. Yet, we dream: “If we could just have adequate schools … if only.” Nevertheless, it is good to have the “adequacy studies” to confirm for us (and others) what we knew and hoped for.
New Recipes for Management Success
Sometimes it's good to find out other perspectives. So often it's easier to sit with ourselves and believe our management capabilities are adequate enough. Maybe it's time to wake-up...
2012 Revenue – Making It Happen vs. Hoping It Happens
The folks from CSO Insights did a webinar by this title recently. Here are some of their conclusions: Sales quotas keep going up – and faster than ever. We cannot count on an improving economy to save us Product advantages are no longer adequate

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