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Helping Sustainability Make Sense to Small and Mid-Sized Companies
Sustainability is fast becoming a business strategy that is being embraced by many industries and organizations. It means different things to different companies. Learn how companies of any size can make sustainability work for them.
Stick to Your Guns and Understand That Failure is Natural
Stick to your guns. Outside advice should be welcomed but the vision should come from the entrepreneur and you should stick to your guns. Just because nobody has done it before doesn’t mean that you can’t; I urge entrepreneurs to maintain their vision, and the payoff will come.

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J u s t K id d in g
Giant or double sided Chupa Chups, Barbapapas, Lomo cameras, fascination with 70’s cult series and heroes, champagne with a straw, resurgence of retro-brands such as Adidas or Converse, comfort food and fluffy toys… Kidults, adulescents, rejuveniles, mid youth rebellion… call it what you want, but any magazine editor or marketing expert will tell you: we’re living in an increasingly ageless society. A growing number of adults all over the world is embracing and adopting the culture of teenagers and children as never before. Judging from our recent visits to Paris fashion and home ware tradeshows, this widespread trend is here to stay and is affecting many areas of life and businesses. So how can your brand address the consumers’ inner child?

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