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adjectives and adverbs Tagged Articles



On the Attack!
At an Inc. magazine forum last week, I found myself on the attack. The target? Me. I was engaging in a moderated dialogue with Seth Godin—not only do I have the utmost respect for him, but we are in agreement a frightening percentage of the time. It seems at times that we use the same adjectives and adverbs to make the same points. Hence, the surprise at some areas of disagreement.

Other adjectives and adverbs Related Articles

Use It or Lose It 5 steps to choosing your most powerful and effective personal brand attributes
When it comes to refining your personal brand, less is more. We are all complex and wonderfully multi-faceted individuals. Each of us has a multitude of adjectives that could describe us at any given time. As we craft our personal brand, however, our challenge is not to describe ourselves with the most detail, but rather to distill these descriptors down to the most memorable, relevant and unique traits.
Franchises...If it Ain't Broke...
If you have been searching for a franchise opportunity, undoubtedly you have run across many adjectives such as “unbeatable”, “unparalleled”, and “unsurpassed”.
On the Attack!
At an Inc. magazine forum last week, I found myself on the attack. The target? Me. I was engaging in a moderated dialogue with Seth Godin—not only do I have the utmost respect for him, but we are in agreement a frightening percentage of the time. It seems at times that we use the same adjectives and adverbs to make the same points. Hence, the surprise at some areas of disagreement.
Positioning Statements That Work
Why is it that marketing folks tend to think that simply streaming popular buzzwords and ‘chest thumping' adjectives together results in a powerful positioning statement? And by the way, we all know we do it, we kid about it, poke fun at the other guys doing it -- and then turn right around and do the same thing.
Buzzwords are BS!
Three adjectives and a noun are not a positioning statement!
The Language Of Music - A Form Of Musical Communication
The language of music is much like any other language. It is a form of communication that can provoke an emotional response and make the listener think. What the language of music cannot do is represent concrete things or ideas much like how nouns, verbs and adjectives are used in the English language.

Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.
The Pitfalls of Professionalism In Small Business Branding
I always ask the entrepreneurs I’m working with to give me 5 adjectives that they would like their clients to use when describing their businesses. 90% of the time, one of the adjectives I get back is “Professional”. Wanting to be seen as professional in your small business is a bit of a trap – and an easy one to get caught in.
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