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Five Easy Secrets for Delighting Your Clients
Want to increase your business by leaps and bounds? Then go the extra mile and give your clients a rich, compelling experience.
Nine No-Fail Ways to Boost Referrals for Your Business
Why referrals should be the foundation for all your selling efforts - especially in our challenging economy.
Provoking The Sale To Close
How advisors are moving away from solution-based and product-focused selling methods.

Red Zone Marketing® Seminar Tips
Hosting an educational event or seminar can serve to target your clients needs, provide a solution to a problem they may be experiencing, furnish answers to questions they may have, and build credibility.
The Good News in Uncertain Times: Marketing Strategies are Working!
Advisors and agents have tried for years to develop successful prospect generating strategies. Some strategies have worked and others have produced disappointing results. Today, it seems everything we’ve known is changing as it relates to marketing. And that’s good news for those who want to grow their business!
The Small Town Boy Makes It Big: Wilson Finds His Own Brand of Success
Realizing that engineering was not really what he wanted to be doing, Wilson went back to school, this time to pursue his MBA at the University of Calgary. He graduated in 1985 and began to work as an investment banker with McLeod Young Weir (now ScotiaMcLeod). There, he was told to "sit down and shut up" in order to learn from those who had come before him.

PAPER WRAP-UP: Beware of Bad Microcredit by Steve Beck and Tim Ogden
In their short article published in the Harvard Business Review, Steve Beck and Tim Ogden warn that, though microcredit programs can be highly effective, companies need to exercise caution before investing in them because of the risk for such investments to backfire, both from a social development and a public relations standpoint.

Other advisory firm Related Articles

How To Create An Advisory Board
“How do I go about creating an advisory board for my business?”
Forming a Franchise Advisory Council
An advisory council, comprised of franchisees, can help the franchisor understand the franchisees' needs, while providing accurate feedback on programs, suppliers, advertising, and other elements of the franchise program. A franchisee advisory council can also be a way to show appreciation to franchisees who are supportive and successful.
GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

Online Business Success: Advisory Board Primer (Part I)
Would you like to have industry leaders give you FREE business advice on a regular basis? Read this article and learn all about the power of advisory boards.
Franchise Advisory Council
Franchise advisory councils will typically hold meetings to discuss possible bumps in the road before things get too rocky. This could be to address complaints by the franchisees or to concerns that the franchiser might have. Potentially this could cover everything from force shipping by the franchiser to possible quality assurance issues and all points in between. The council will listen to these and issue mandates to address issues. A lot of franchise advisory councils are made up of a representative body of franchisees. They have the specific mandate to:
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

Which Client Are You?
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

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