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Reputation Management
One of the most important assets of any small business is its reputation – stakeholder opinion can be a driving force when it comes to establishing the value of your brand in the marketplace. As consumers continue to enjoy unlimited access to information and unprecedented freedom of expression online, it seems that Reputation Management has taken on a heightened level of importance for small business owners. What is “Reputation Management” and how important is it to your small business? What is involved and can small business owners manage the process themselves?

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Visions: Aiming for Your Company's Success
Great, after reading my previous newsletter - Visions: An Aerial View of Your Ideal Golf Course - you now have a personal vision. Let's move on to creating a compelling vision for your business.

Franchising Provides a Safety Net for Entrepreneurs
If you were trying an aerial trapeze stunt for the first time, would you do it without a net and safety harness? Probably not because chances are very good that you would fall. The same holds true for business ownership. If you’ve never been your own boss, doing it alone could be difficult, scary, and full of the unknown. Statistics from the Small Business Administration show that one third of all new businesses do not survive their first two years. What is often missing from those failed businesses is a safety net – which is the very thing provided by franchising.

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