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Top 10 Guerrilla Marketing Myths
The path to entrepreneurial success is mined with booby traps disguised as words of wisdom. Guerrillas can distinguish the facts from the fables.

The Company You Keep . . .
As the release date for my new book in which I examine "The Unsociable Business of Social Networks" through the vantage point of the So Act Network quickly approaches, I thought that I would provide you with a brief excerpt from Chapter 5 titled "The Company You Keep . . ."
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
Leave the Island of Ain’t It Awful to Increase Sales
Are you stranded on the Island of Ain’t It Awful and do not know it? Read how by leaving this island you can quickly increase sales
How to Win More Sales by Not Being Like Everyone Else
Everyone wants more sales. Yet, some sales professionals appear to be living Aesop’s fable of the Donkey and the Grasshoppers in their quest to increase sales.

How to Win More Sales Is by Knowing Where to Find the Best Help
Do you know where to find the best help to increase sales. Maybe it is time to learn rethink current actions to determine how to win more sales?
How to Win More Sales in the Business Race to Be Number One
Do you want to know how to win more sales? Then possibly a trip back to an old fable may show you that path.
The Young Adult and the Ostrich
There are two strikes against young men approaching midlife: denial and arrogance. Both can lead to unfortunate consequences. Neither is necessary.
QA with a Story Guru Jon Hansen A Storied Career Interview
“I’m delighted to present the fourth installment in this series of interviews with some of the gurus of both performance and applied storytelling. This interview is with “Cousin” Jon Hansen (actually no relation as far as I know). I “met” Jon through this Blog. He uses storytelling in the procurement sector. Read more about him in the links below his photo.” From A Storied Career Interview series (By Dr. Kathy Hansen
Killing the Golden Goose, a lesson in Economic Freedom
Aesop's Fables tell of a Golden Goose that, each day, would lay a single golden egg. The farmer who owned the goose was ecstatic but it wasn't long before his wonder gave way to greed.

Urgency Is Currency!
Getting more done can be a challenge. Learn how to pick up the pace and get more done with a few simple strategies.

Other aesop Related Articles

How to Win More Sales by Not Being Like Everyone Else
Everyone wants more sales. Yet, some sales professionals appear to be living Aesop’s fable of the Donkey and the Grasshoppers in their quest to increase sales.

Check for Consistency - It's How the Tortoise Beat the Hare
Remember Aesop’s fable of The Tortoise and The Hare? Both were in a race, and the hare dashed off to an incredible start. He became complacent, and even arrogant to the point where he took a nap, thinking that he could wake up and still beat the tortoise. When the hare woke up, he dashed as fast as he could to the finish line only to find the tortoise celebrating victory.
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