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Responsible Packaging Decisions - How Green Can Keep You Out of the Red
An article outlining a few brief ecological and social issues surrounding product packaging, and some benefits and advice for companies considering more environmentally friendly packaging options.

Other aesthetic standpoint Related Articles

On Being a Brand: What's in a Name?
I never planned on becoming a brand name. Nevertheless, my wellspring of ideas, my own personal aesthetic, and a variety of circumstances have resulted in an expanding network of interests. Trump has ultimately become a great brand name due to my rigorous standards of quality. The Trump brand carries a promise that whatever bears the name will be elite.

Text vs. Images on your Website
There are many factors to consider when creating a new website. For many designers the greatest of these factors is aesthetic appeal. There is, of course, something to be said for having a unique look; it is not just about the product, after all, but about how you showcase the product that makes them choose you. That said, even the best product on the most creative website will not bring in sales via search engines if the website is not search-engine friendly.
What’s YOUR Sustainability Blueprint?
How to authentically take inventory of your business from a sustainability standpoint and using it to better promote your business. This article explains the importance of authentic sustainability practices, not doing what is known as "greenwashing".
How Should I Present Myself By Picking The Right Name for Your Business
This article explains how to name your business, keeping in mind that your business name needs to work from a marketing standpoint.
Precision Practitioners | What Distinguishes a True Master
Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers. From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.
Lesson #4: “We focus a lot on culture”
“Watching Ev really sink his teeth into the role of CEO, take it very seriously,” says Stone. “He very genuinely wants to innovate – not just from a product or technology standpoint, but from a company standpoint. For me, I’ve learned about what it means to focus on a culture, to build social responsibility and the idea of a company as a super-organism.”
Don’t Make This Sales Management Mistake
You need to set the tone and set out a vision of where you want the team to head, over-performance from a sales performance standpoint. As far as leading and motivating, it comes down to individual tactics and techniques that you need to use with each one of your sales people because they are all motivated by different forces.
Personal Branding: Make Your Business Card Stand Out
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?
So, You Want to Be a Writer? Read This First.
Neil Strauss has written six New York Times bestsellers and is a contributing editor for Rolling Stone magazine. From the standpoint of most aspiring writers, he’s reached the pinnacle of success.
Let’s Talk About Flooring
While tile of all sorts is often attractive and wears like iron, for real estate investment purposes, is too costly and cannot be completed in one day. It often involves 1 or 2 return trips. From both a labor and material standpoint, tile is prohibitive and (in most cases) I don’t recommend it for the investor.
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