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The Netrepreneur: The Early Years of Netflix’s Reed Hastings
He used to teach mathematics in Swaziland as an American Peace Corps volunteer. So, when 48 year old Reed Hastings decided to found his own software company, some eyebrows were raised. But Hastings would prove the disbelievers wrong with the subsequent founding of Netflix, the largest movie-rental service via mail in the U.S. With over 10 million subscribers and sales in the billions, Hastings proved he was able to go from living in Africa, to living in affluence.

Breakthrough Thinking
There is something very appealing about inventions, innovations and breakthrough thinking. An idea that leads to a product, or a way of being that changes a paradigm.
What’s your competitive edge?
How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.
I Love Business
How can we innovate so that our businesses return great profits AND contribute to our society at the same time?
Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.

Other affluence Related Articles

1.0 Executive Summary: Enterprise solutions to poverty
The modern world has always encompassed extremes of affluence and poverty. But in 2005 the confluence of advocacy, political serendipity and natural disaster has rapidly pushed the plight of the impoverished up the agenda of the wealthy as never before. The sharpness of the challenge being thrown down on behalf of the poor and the pressure on the rich to take action in response is unprecedented, as is the level of debate on a topic previously all but ignored by the public and mainstream media.
Five tactics for selling Africa-based products to non-Africans
I’ve been having discussions about the difficulties of selling African products to non-Africans for years. As I mentioned in my post about African affluence, and Benin expanded upon in his post on advertisers ignoring Africa, there are many hurdles that come with proving the worth of an Africa-focused product of service, especially when it comes to non-Africans. But while many of us can certainly make a good living selling our products to Africans alone, there is also a need to introduce the non-African market to those same products.

The Netrepreneur: The Early Years of Netflix’s Reed Hastings
He used to teach mathematics in Swaziland as an American Peace Corps volunteer. So, when 48 year old Reed Hastings decided to found his own software company, some eyebrows were raised. But Hastings would prove the disbelievers wrong with the subsequent founding of Netflix, the largest movie-rental service via mail in the U.S. With over 10 million subscribers and sales in the billions, Hastings proved he was able to go from living in Africa, to living in affluence.

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