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What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:

Other affluent customers Related Articles

Your Biggest Advantage
Research conducted by Russ Alan Prince, a leading authority on affluent investors, found that clients consider their relationship with financial professionals to be four times more important than investment performance in gauging their overall satisfaction.

Need A Niche
How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you?

5 STEPS TO WEALTH AND PROSPERITY
After hundreds of years of studying the most affluent and successful people in the world such as Henry Ford, Andrew Carnegie, Steven Spielberg, Thomas Edison etc, 5 common denominators to success were unveiled. If these 5 principles are practiced without exception every single day, riches can’t help but fall into your lap.
Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
Premiumize Your Product or Service
While the news talks about falling consumer confidence, there is one area of the economy that is going strong, and that is the affluent end of the market. People in this class have money and they are willing to spend it to get the “best” and to show that they have the money to afford the best.
Seven Marketing Strategies to Attract the Affluent Buyer
The affluent community has grown over 20% since the early 1990s. In the U.S. alone, luxury is a $400 billion market. Recent studies estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010. So how can you market your services to the affluent consumer? Here are seven marketing strategies to help you attract this smart and savvy shopper.
The Invisible Close Sales Nugget: How to Make a ‘Today Only’ Offer Without Pressuring Your Prospects
I recently had the opportunity to work with a brilliant man who owned a first-class cosmetic laser business. A majority of their clientele were affluent women seeking to non-surgically minimize the effects of aging. They offered everything from non-surgical facelifts to laser hair removal.
Why Capitalism is the Silent Hand in Wealth and Prosperity?
This article briefly explains why capitalism is the secret propeller for many people into an affluent lifestyle.
You Must Do This to Sell to More Affluent Customers
Push yourself to higher ground and sell to affluent customers who are living in the resilient portions of the economy, reports Mike Farrell with aspenIbiz. Read this short post to learn how email marketing systems can build relationships with more affluent customers and obtain their purchase in the New Economy.
Learn the Secret of Marketing to the Affluent
An Internet Marketing entrepreneur may find their best customers or clients in the segment of the economy that is comprised of the affluent self-made business owners, suggests Mike Farrell with aspenIbiz. Read this short post to learn the secrets of marketing to the affluent.
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