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Nine Components of Sales & Marketing Strategy
Strategic sales and marketing management delivers plans that help a company achieve its objectives. Completing these nine tasks will show you where your company stands compared to competitors and what you need to do to strengthen your position in the marketplace.
13 Lessons Learned on Approaching the Press
Until I did my first public workshop here in Boston last June, I didn’t realize the amazing similarities of my work as a publicist and how it relates to the work I know do with helping my coaching and consulting clients to land large corporate contracts and sponsorship programs with Fortune 500 companies. Since then, these ideas have been rattling around in my mind and I thought I’d share them with you.

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The Gecko vs. The Duck
Which is better? Geico's Gecko or Aflac's Duck?

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