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Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

Other african football Related Articles

What I Learned From Coach Vince Lombardi That Guides Me in My Business
As a youth, I started playing organized, supervised football through the Boy’s Club in Elizabethtown, PA. I went on to play football at the junior high, junior varsity, varsity, collegiate levels and beyond for a total of about 18 years. During those years, I became totally impressed with a football coach named Vince Lombardi and his principles. And to this day, I try to use what I learned from Coach Lombardi in my business coaching practice and my personal life. Coach Lombardi believed that running a football team was no different than running any other kind of organization or business. Reflecting on the Maraniss book, other reading and personal experiences, I selected 10 key character traits & 2 quotes from Coach Lombardi for each trait to represent the lesson learned from each character item.

African Digerati: Ethan Zuckerman
Ethan Zuckerman is the 5th in the African Digerati series of interviews. Honestly, I’m amazed with what Ethan has done with technology and what he continues to do - so much of which directly benefits Africans. His line-up of web projects is simply amazing. What isn’t mentioned here is that he founded Geekcorps, a non-profit technology volunteer corps, that creates real tangible technology change on the African continent. He’s also on my “required reading” list of African bloggers.

Black Economic Empowerment, like charity, is not investment
South African businesses have become one of the largest investment blocks in Africa. Many African countries regularly fret that they are losing their local business ownership to their cousins down South. Every sector of South African business is represented in this new scramble to invest; from mining to telecommunications to retail.
Regional Economic Communities in Africa
Regional economic integration has a long history in Africa. The South African Customs Union (SACU) was established in 1910 while the East African Community (EAC) was set up in 1919. The East African Community collapsed in 1987 but is now being actively revived. Currently there are 14 regional economic communities in Africa.
Cheetah Index to Premiere Soon!
As part of our mission to fill the void left by conventional media in covering African issues, African Path will take an active role in supporting and empowering the continent’s young and progressive decision makers. Today, African Path announces the launch of a dedicated business section under the African Path network which will be branded as the Cheetah Index. Currently the site will run on a Beta version.
Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

Turnovers & Takeaways
True football fans, particularly those like me who consider football a religion rather than a mere obsession, speak an entirely different language than you normal people. While I am, like other “NFLians” bound by a certain code of honor, I’m going to let the rest of you inside our secret world: just this once!
Is Oprah The Only African American Woman Entrepreneur America Will Allow Success
Black Women,Is Oprah The Only African American Woman Entrepreneur America Will Allow Success? How African-American Women Entrepreneurs Can Capitalize In The Business World Now that We Have The 1st African American First Lady As An Example
IT'S ABOUT PROCESS NOT OUTCOMES OR WHAT FOOTBALL TAUGHT ME
Two of the greatest life lessons I ever learned believe it or not came early in my amateur football coaching career. They were to have a profound effect on my philosophy of life thereafter. So, if you can bear with me and allow my propensity to perhaps over-romanticize my 25 years as a football coach, I promise there is a lesson(s) here. You don't even have to like the sport!
The African Market: Challenges for SMEs and Responses
In the presentation of WUSME World Union of SMEs on 20th May 2011 at the VI.African Summit, chaired by the former President of the Federal Republic of Nigeria H.E. Obasanjo, the market trends and opportunities for Micro- Small and Medium Enterpriseswere summarized as follows: Focusing on the economic development in the „Danger Zones” of the African Continent, the Sub Saharan Countries remain a challenge and urgently need to be addressed. These are the African Savanna and Sahel: Niger, Sierra Leone, Mali, Burkina Faso, Guinea-Bissau, Central African Republic, Chad, northern Uganda, Ethiopia and Somalia.

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