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Lesson #2: Keep it Simple
Puck has never been one for pretensions. Despite being a gourmet chef who caters to the who’s who of Hollywood and many of America’s other elite, Puck has refused to succumb to the glitz and the airs of many of the other top chefs. He has kept his recipes simple and their presentation equally so, his restaurant designs unfussy and his overall message clear-cut: “I think people can walk by, and they see the menu. It’s not intimidating and the food is interesting. If they get good food, friendly service in a nice environment, people will come back and tell their friends.”

How to Write Compelling Article Titles that Get Your Articles Read
Compelling article titles can mean the difference between an article that gets read and an article that gets lost in cyberspace. Learn about three types of article titles that will help increase your chances of getting your articles read.

A Reality Check
Entrepreneurs are notorious optimists - they almost have to be, to take the risks required to start their own ventures. I'm an optimist too, but I temper my sunny outlook with a large dose of realism. (It doesn't always save me from making dumb decisions, but it helps.)

Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.

Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?
Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!

Support Your Down Line In Return For Their Loyalty
When you get involved with affiliate marketing you will find that at first you are all about making sure that your down line exists, treating well is an afterthought! As time goes on however, you'll find that your down line, the people that work under you and who give you a portion of their sales are people who you want to keep happy for a number of reasons.

Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

How to Present Formal Recognition That Makes Their Day!
Public award presentations require preparation, planning and good intentions. This short article will provide some insight into what makes formal recognition meaningful.

3 Rules for Successful Up Sells
If your product or service allows you the chance to up sell your customer at the point of sale (and seriously, what product or service doesn’t??), then you instantly double and even triple your income if you know how to properly suggest and get your prospects and customers to buy more.

Other afterthought Related Articles

Oh, By The Way, FYI, and Other Messages of Great Importance
Sometimes information doesn't get passed along. Sometimes it's tacked on as an afterthought. Sometimes it's as though the information doesn't really matter at all. And, sometimes it's a gender problem.

Quality Web Design And The Future Of Your Business
When it comes to web design, quality must be the one constant, and that quality must be built into the design, not tacked on afterward as an afterthought.

New Training Trends to beat Terrorism
In the weeks following the September 11 terrorist attacks, Nicholas Santangelo of the Fire Department of New York spent days and nights searching for bodies at the site of the collapsed World Trade Center. Sleep was an afterthought for Santangelo and his fellow New York City firefighters as they tirelessly combed through the rubble of the Twin Towers 24 hours a day.

A Marketing Cookbook for Entrepreneurs
Most entrepreneurs simply don't see marketing as a line item that needs to be taken as seriously as, say, their annual equipment or supply budget, and that's a mistake. In over 20 years of working in this industry, I've confirmed that many entrepreneurs see marketing as an afterthought or a "necessary evil." Worse, many haven't mined the data right in front of them that could give them a blueprint for how to market to their best prospects.

Support Your Down Line In Return For Their Loyalty
When you get involved with affiliate marketing you will find that at first you are all about making sure that your down line exists, treating well is an afterthought! As time goes on however, you'll find that your down line, the people that work under you and who give you a portion of their sales are people who you want to keep happy for a number of reasons.

4 Key Website Pages for Growing Your Small Business
Your website can and should be the hub of your business-–a place where prospects can go any time of day or night to find out exactly how you can help them. And every page on your website should somehow smooth the path toward the sale. But four pages in particular are key…including two pages many entrepreneurs treat as an afterthought.

Creating a Long Term Marketing Action Plan
Many entrepreneurs and business owners think of marketing as an extra, an afterthought, something to focus on when there is extra money to spend on incidentals. The truth is that for a company to be successful (first and foremost) marketing matters. It is a business essential. The question should never be if a company should market, but how.

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1
Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you'll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.

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