|
|
Like this article? PLEASE +1 it! |
|
agency oversight Tagged Articles
|
Getting Bigger and Better: Managing the TOP 10 Risk Factors for Growing Companies
| |
| The framework for addressing the 10 Risk Factors is the Organizational Backbone. The vertebrae of this backbone are a company’s Strategies, Systems and Skills:
Strategies set the direction and provide context for the business and its employees.
Systems reinforce strategies. They are broadly defined as ‘the way that work gets done’.
Skills enable effective execution of systems and adaptability to new systems.
Most growing companies find that their Organizational backbone is misaligned – a natural result of high-growth.
|
|
Other agency oversight Related Articles
|
Question Do You Control Your Units PR
| |
| As a manager, there could be a lot missing from your control and oversight of the public relations function in your unit. |
|
|
DIY PR
| |
| My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote. |
|
|
The little agency that lost its soul
| |
| I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
|
|
BRIEFING YOUR CREATIVE OR DESIGN TEAM
| |
| Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works! |
|
|
Selecting the Top Advertising Agency for your Business Depends on the Metrics you Measure
| |
| Many advertisers are looking for the top advertising agency for their brand. But what constitutes a top advertising agency? And how do you go about identifying and selecting the best advertising agency for the brand or organization? |
|
|
Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
| |
| What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered? |
|
|
How to deal with problematic salespeople
| |
| Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
|
|
How Can Medical Staffing Payroll Factoring Help My Agency?
| |
| Do you have a profitable medical staffing agency that is sometimes short on cash? Or are you thinking of starting a medical staffing agency and worried that you won't have enough money to make payroll? If you answered yes to either of these questions, then you are not alone. Every medical staffing agency owner goes through cash flow challenges. Some find ways to overcome their cash flow problems, and some do not. If you want to be one of the medical staffing business owners that succeed, then you should keep reading. |
|
|
RFP Response: What Clients Want in RFPs
| |
| When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP. |
|
|
Finding Your Marketing Match: How to Hire the Right Marketing Company
| |
| Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner. |
|
Featured Article
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
How to choose your executive coach -1
Why SEO is important for your online success
How to Conduct a B2B Marketing Content Audit
How to choose your executive coach -1
Why SEO is important for your online success
How to Conduct a B2B Marketing Content Audit
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.