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How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.

Other agora Related Articles

Dynamic Indifference
There’s a funny leadership story in a book by Eric Yaverbaum titled “Leadership Secrets of The World’s Most Successful CEO’s. From the book – When asked to share his most powerful leadership technique, Bill Bonner founder and president of Agora, a large international publisher, replied “I practice a technique that might be called DYNAMIC INDIFFERENCE. I do not try to lead, probably because I am no good at it. Instead, I merely focus on the work itself. What needs to be done? Who’s got a better idea? Who’s going to do it? No attempt is made to lead. Just the contrary, people are ignored. Finally, they get tired of being ignored and turn to me for leadership. Then I tell them I can’t help them. This forces them to figure out the problem for themselves and resolve it.
How to Get from 20 Million to 100 Million in Online Sales: Lessons from Agora Publishing
I was thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. Michael Masterson is the founder of Agora. Earlytorise is one of Agora's mini empires, because Agora Publishing itself is a $100M company based mainly on internet marketing. Although they have physical products, the bulk of what they do lies in internet marketing or using internet marketing channels. I found it interesting because most Internet marketers don't get that big. Most internet marketers celebrate when they earn $1M a year. What Agora makes is almost akin to the direct marketing giants, the offline marketing giants like Boardroom and Weiss International. We need to start doing what successful businesses are doing, so I thought to myself, what is Agora doing that we aren't?
How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.
Mary Ellen Tribby and EarlyToRise.com’s Amazing Growth Spurt from 8 million to 27 million in one year
At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com. EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing. I was totally blown away when they shared their metrics with me. They have a list of 300,000 people, and they make an average of $40 per person. Their year-to-year growth is stunning. Take a peek: * ‘04 - 3 million * ‘05 - 5 milliom * ‘06 - 8 million * ‘07 - 27 million * ‘08 - 36 million Notice the huge spurt from ‘06 to ‘07? After the event I had a chance to talk to Tribby and I asked her to explain the main “mind-shifts” or “strategic shifts” that lead to that stellar growth. Here was her response
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