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Letting it all in. Are YOU?
We strive for goals and aim for perfection. Why? So, we can experience a peak moment of accomplishment, a loving relationship, ideal health or fulfillment? But, are we EVER really "letting in" the joy of it all?

Nothing Standard About This New Category

A confusing name for decaffeinated regulation. So goodbye Cadbury, and now that we've all digested the threat of job cuts and the loss of independence of a great British brand, we can turn our attention to the real concern of Curly Wurly et al being renamed. Some of us of a certain age of course still rue the rebranding of Opal Fruits and fear that long-loved Cadbury brands will have their names changed to something that begs an exclamation mark after them like Starburst(!).

The Commericialization of Earth Day

Companies are increasingly using Earth Day as a primary marketing vehicle. While some decry the commercialization of Earth Day, others see it as a powerful driver of the green market. AIM Mail Centers used Earth Day to promote their year-round greener practices. On Earth Day TD unveiled a highly energy-efficient bank branch building. The profit motive is a hugely influential incentive that is enticing companies to engage in more sustainable practices.

Down Pompeii
Late tax payments in your AIM companies? Then titter ye not. Well, after last month’s article about the loss of independence of the great British brand Cadbury, this month another, admittedly not so large, brand is in the news.

Thomas Watson Quotes
Thomas Watson Quotes

High-Octane Success: How Rockefeller Reached New Heights
When Rockefeller was 86 years old, he wrote the following: I was early taught to work as well as play, My life has been one long, happy holiday; Full of work and full of play- I dropped the worry on the way- And God was good to me everyday.

Lesson #2: Always Choose Action Over Inaction
“Lying dead in the water and doing nothing is a comfortable alternative because it is without risk, but it is an absolutely fatal way to manage a business,” said Watson. By the time he had given up control, Watson had created one of the largest and most powerful companies in the entire country; and it wasn’t by sitting still and letting opportunities pass him by that he was able to do so.

Lesson #4: Aim High
“Aim for the highest,” said Carnegie. “Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising

“Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through.

David Ogilvy Quotes
David Ogilvy Quotes

Vision
Think about it. Develop your own dream, your own vision, and I'll SEE YOU AT THE TOP!

Guerrilla Planning

The first thing to know is that guerrillas plan backwards, beginning with the attainment of their loftiest goals in the future, then working back to the present. If you can allow yourself to visualize success, the path to it will be easier to find. Most companies see the beginning of the path in front of them, but don't see where it leads in the distance. Their short-sightedness gets them in trouble when change or unforeseen circumstances occur. It even impairs their ability to function when confronted with success.

The Art of Passion
I was moved to write another manifesto on the nature of Dreaming in relationship with Passion.

"My Summer Vacation"
As you know, I haven't been Posting a lot in the last few weeks. True, I've had seminars in Kenya and Brazil, but my calendar is mainly filled with blanks.

You Might Have A Job Today But…
You may be fortunate enough to have a job today, but with the history of the job market, that may not be the case tomorrow. That is unless you make yourself stand out from the “crowd.” There are five basic keys to keeping the job you have. Even if it is one you don’t enjoy, you can use that position as a launching pad for your ideal position in the future by using these suggestions.

Preparing for your 2008-09 Sales Year
If you haven’t already it may be worth your while to hold a formal review and business/sales strategy planning session with your team before the new financial year kicks in. Many markets have and are going through major changes and this requires us to be on our toes and ready for action.

Making Decisions

Several years ago I read a great book called ‘Kids Are Worth It – Giving Your Child the Gift of Inner Discipline’ by Barbara Coloroso. This book has served me very well as a parent giving me guidance in how to raise self-aware and self-disciplined children. In particular, I learnt by heart the following questions which I ask myself whenever I make decisions and in turn, have taught my children to ask whenever they make decisions. The 3 Decision Questions are: * Is it life threatening? * Is it morally threatening? * Is it unhealthy?

Link baiting strategy

The quantity and quality of inbound links going to your site are some of the elements used by a search engine to decide where to put a website in its ranking for a specific keyword or key phrase. Link baiting can be considered as a part of link building. Its aim simply is to raise the number of relevant back links going to your site. It is considered to be a white hat SEO technique used nearly worldwide because it works so well.

Work on your Strengths, it's SIMPLE.
The following article outlines the relationship between meaningful work and a persons strength. The article discusses the data behind the Strength revolution and outlines a SIMPLE model to follow when looking at using your strengths in the workplace.

7 Sure Fire Steps to Be More Creative
To be successful in business these days, whether you work for a company or for yourself, you must be able to come up with new, bright ideas to make the business more successful. Every man-made object in the World began as an idea in someone's head, and because the idea was turned into action, we are able to benefit from someone's thoughts.

What are the benefits of a CRM system in your business? Part 2

Sales reps often represent the "face" of your company. In order for them to do their part in driving outstanding sales results, they should be empowered to put their best foot forward when representing their company. To do this, a Sales Automation or CRM needs to be in tune with their needs. Putting their best foot forward is going to mean many things. Further to this I would like to add that a CRM should also be in tune with your customers needs helping them have the best experience they can have with you.

If I was your Finance Director

With most business owners and managers coming back from their summer holidays, thoughts are now turning to what will be happening to their businesses, not only in the remaining months of 2009 but in 2010 and beyond. Finance directors are no different in that they will have plenty to occupy them on their return to the office, and they will certainly be playing their part in this thought process. Orchard Growth Partners Principal Antony Doggwiler gives you a taste of what finance directors are up to at this crucial time of the year.

Internet Business Opportunities: What’s Hot and What’s Not - Don’t Get Taken In
Goggle for internet business opportunity and you will come across all sorts of businesses. Many people have been taken for a ride with various online ventures due to their lack of knowledge or their desire to get rich quick. What should you look for?

Why Your Sales Approach Should Aim Small, Miss Small
How would you define your sales approach? More importantly, how effective is it? Are you missing a lot of sales targets or just a few?

Sales Training - Make sure you choose one that understands the stages of learning
Its important to choose a sales training company that understands how people learn and the best way to develop them at every level. If you are considering sales training then you have to read this article to find out more...

The Need for Training
The need for professional training is obvious, not just training the new recruits but, more importantly, training the existing trainers and managers in the skills and techniques needed to build an environment in which new recruits can grow and prosper long term.

How Making an Effort to Do Something Positive for Someone can have Surprising Results
How the simple act of learning a few words in another language can open up many opportunities to learn about another culture and to see the kindness and generosity most people give when they sense you are really interested. This is my story of what happened to me this week when I greeted a woman in Amharic.

Cold Calling Techniques - I wonder if you can help me?
Busy executives are sick of being approached and sold to in the same 'old skool' ways by pushy sales people. My recent experience hiiting the phones to sell advertising on behalf of one of my clients proves my ideas that there are a ways prospecting on the phone can be done.

"Speaking with Good Intent"
The next time you're in a meeting or speaking one-to-one, take a moment to think about what you say before opening your mouth. So much of the misunderstandings that happen between people are because we don't think before we speak. Ask yourself, "am I speaking with good intent?", and all your communications will lead to positive outcomes.

Are your self-promotion tactics ethical or not?
Today it's not uncommon for some people to stretch the truth in order to get a job, get a sale, get ahead or just get noticed, but this behaviour raises some important issues about the good, the bad and the ugly of self-promotion... Proactive self promotion is essential in sales today because good work does not speak for itself anymore - You DO. So are your self-promotion tactics ethical or not?

Fix the sales force you have

Would we expect any elite sporting team to enter a competition without a clear game plan, talent plan, fitness plan, business plan and action plan? No, of course not. We expect them to be aware, organised, focused and determined to play their best and aim to win. Well, more than 90% of sales people do not follow any logical process when selling. They are often left to their own devices and simply fly by the seat of their pants, relying on intuition and hoping for the best. They often cannot articulate their value proposition or know how they compare to the competition. Nor are they clear about what activities they need to do on a daily basis to achieve sales success. Most make it up. No wonder many don't meet business owners expectations.

Growing your Small Business through Sponsorships & Promotional Give-away’s

As a small business it can be difficult to promote your company towards potential customers, especially if you have a limited marketing budget which many small businesses do. One effective technique of growing and promoting your business is through the sponsorship of local sporting teams. This article outlines the benefits of sponsorship as well some tips for getting the most out of your sponsorship.

Book Review: Branding Only Works On Cattle
In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless.

In front of the customer - selling face-to-face
When we eventually get an appointment with a decision maker we will need to make sure that we maximise our chance of getting the business.

Starting Your New Cake Decorating Business
In these recessionary times, many people are thinking of starting a new business and cake decorating is certainly a popular choice. It is one of those businesses that you can start in a small way, providing you are able to obtain the necessary health certificates and business licensing.

5 Proven Strategies For Online Business Success
We read too often of the many people that fail to make online income. Their reasons for online business failure are varied. Take these 5 proven strategies and increase your chances of joining the ranks of the successful online business owners.

New Client meetings 7 Steps to Success
Meeting potential clients for the first time can be nerve racking. Wondering if they will be a good fit for your Business and services. Wondering if they will like you. Wondering what you should say.Let me give you some straight talking tips on how to make your first client meeting a success.

Whats all the fuss about Twitter
Twitter, it seems is everywhere at the moment. You can’t listen to a radio show or turn on the TV without hearing something about it - and you’d be forgiven for believing that everyone is using it at the moment.

Maximise your Impact at Trade Shows
Trade Shows can be a highly competitive business. You are exhibiting amongst hundreds of your competitors; and you are all offering similar products or services, all to the same group of people. This article gives you some simple advice on how to maximise your impact at a Trade Show.

Ad battling in a crisis
It's a financial crisis, and it's tempting to sacrifice ads when you don't have the cash. Here's a few pointers on how you can get the most for your money.

Are Your Operations a Well-Oiled Machine?

“Customers now penalize businesses that infringe on their time, whether through delays, mistakes, or inconveniences.” Have you ever had that “customer from hell” who was unreasonable in her demands? Did a minor “screw up” in serving the customer cost you big bucks? Have you ever considered what it costs you to make a mistake? A mistake is a waste. "Waste is worse than loss." Thomas Edison

Why Discounting is Hazardous to Your Business
As a business owner you’ve probably been asked to give a discount. How did that make you feel? Your response to that request is critical to the sustainability of your business as well as to your confidence.

Viral Marketing – 5 Sure Fire Ways To Get The Best Kind of Virus To Have in the Winter
Viral marketing is the cheapest and fastest way to get your business understood and your business known. So how do you get started?

Business in 2009 - Do you really need to be a Fortune Teller
No know really knows how the overall economic climate will play out over the coming months and possibly years. What we can say is that individual businesses will be defined by the decisions they make and the actions that they take.

Entrepreneurs – Feeling a Little Jaded and Want to Fire up Your Enthusiasm Again?
It’s been a hard year and it doesn’t look as if it going to get any better for businesses. What with the recession and the problems in finding loans and liquidity problems – it’s just getting harder to keep up your enthusiasm with the hard work that is running your own business. Here are a few ideas to get you – and your business fired up again.

You Know What You Want to Do With Your Business – So How Do You Do Achieve It?
Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims. A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?

The Successful Business Lunch - Perk or Purgatory?
A business lunch for a client is a devise to make your client feel valued, comfortable and wanted. It is often looked as a status symbol. A few things to remember are:

Entrepreneurs -Meetings – Make Them Effective And Profitable
Meetings – in business they are very important, but you can have too much of a good thing. Meetings are also time consuming and expensive and often take you and your staff away from more profitable activities. So how do you make meetings effective and profitable?

How do mums in business get organised and focused...
Getting organised when you are a business mum is a tough ask for many people, especially with kids in tow! Being focused and organised can be done, and with a business to run, it is absolutely essential.

SEMINARS CAN BE A USEFUL CORPORATE PUBLIC RELATIONS TOOL
A well-designed seminar with good quality guest speakers can be a winning PR event for both the host company and the audience. This article discusses some practical aspects.

Trading and Profit and Loss Account

It is the summary of such accounts which effect the profit or loss of the concern. These are prepared by transferring from the trial balance all nominal accounts and accounts relating to goods by means of journal entries called 'closing entries'. All remaining accounts i.e. real and personal, relating to properties, assets, debtors and creditors are shown in the balance sheet. In order to know the overall picture of the effect of these accounts they are grouped at one place. Items' increasing profit (revenue) are put on one side (credit) and those decreasing profits (losses and expenses) un the other side (debit). The balance is either net profit or net loss. This income statement is normally divided into two parts - first part is called trading account.

Keeping Your Leadership Fresh
How do you keep your leadership fresh? By being willing to give up the certainties of past answers and throwing yourself into each instance of groupwork as if it were the first. Risky, yes. Exciting, for sure. Essential, without doubt. Find out more with the 5 ways to inject freshness into all your groupwork.

What Is Leadership - What Is Management?
Two absolutely necessary things needed for the survival of any organization are leadership and management. Roles described in a million ways, in a million places. But what's the difference - and, why are both important, in their own way?

The HR Headache of Making People Redundant

For the first time in 20 years, many businesses are finding themselves with a new HR headache – letting people go, rather than struggling to hire enough of them. For many managers making people redundant is a new and unwelcome experience – almost as emotionally difficult for the manager as the employee. In smaller businesses without an HR department to undertake the task for them, managing redundancies can be even harder.

How to negotiate with integrity
For some the worlds of negotiation and integrity may seem poles apart. How can you ensure you get what you want whilst retaining your integrity? Well, according to sales guru Jack Collis negotiators fall into one of three categories.

Facing the Financial Crunch
We're watching the financial markets dissolve into paroxysms of insolvency before our eyes. Regardless of whether we've been planning for our futures or not, our options have suddenly become much more limited.

It's Lonely at the Top
Being an entrepreneur or leader in a small business can be a lonely place. Find out how to get the support you need to be EVEN more successful.

How to Create Killer Landing Pages
When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages.

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

Making it Easier for Your Salespeople to Succeed
This baseball story is a good example of how to change things so that salespeople who are struggling can enjoy greater success.

IT’S QUICKER TO DO IT MYSELF!
How to free up your time by up to 30%

CRM for a Small Business

A client of mine called me the other day looking for some advice. He owns and operates a small distribution business and as he put it is considering investing in CRM technology with the aim of helping his business through automating his sales and customer reporting.The catalyst event for this call was that one member of his sales team had recently left the company taking with him a long list of contacts and presumably with time customers.

Shooting Fish in a Barrel
“How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they don’t need sales training?”

How to make Cold-Calling work for you.
While are some who believe that cold calling is no longer relevant, my opinion remains that if you apply the right approach and techniques, cold calling is still a effective method of generating sales meetings, Here's how.

Talking In Media Morse Code
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.

17 Ideas To Help Women In Business Make More Money
17 Key Questions every business woman needs to answer in order to grow her business and make more money.

What Are the 7 Proven Principles to Business Success?
The 7 Proven Principles to Business Success will overcome whatever limitation you have. Think of it as a recipe for success in business. All you have to do is first of all learn what the 7 principles are, and then apply them, in order. When you follow this recipe all of your challenges will fade away.

Making an Exhibition of Yourself - Getting the most from business and trade shows

From 'Grow your own Business' to 'The Franchise Show'; from 'Ideal Business Show' to 'E Commerce 08', there are a wealth of business exhibitions to choose from. I recently attended the Business StartUp Show in London and its success was clear to see. The exhibition hall was buzzing all day, some of the bigger stands had swarms of people around them and queues for the business seminars snaked around the hall. Among all of the activity there were some wonderful examples of how to, and how not to, network at an exhibition. Events like this are, naturally, great ground for networking. Whether you are an exhibitor or a visitor, it's an opportunity to grasp with both hands. Here are some of my top tips for networking, both as a visitor to a business exhibition, and as an exhibitor based on what I observed on the day:

Are You a Human Being or a Human Doing?
What's this personal time for? Anything other than work. Remember that gym membership? This is when you can actually use it. Or get a massage, visit a museum, browse the bookstore, or have lunch with a friend. This is [a part of] the time that will make you a well-rounded, interesting human being rather than a worker-bee "human doing."

Leaders use the Scales of Balance
How do we balance determination with prudence? How do we have a vision but don't become locked into something and loose sight of opportunities? Can we maintain focus while at the same time stand back and take an objective viewpoint?

BEFORE YOU SET YOUR GOALS
Before you set your Goal, get as much information as possible about your aims and objectives. The knowledge you acquire, will give you the confidence to pursue the goal, and probably make you an expert on the subject. You will not be pushed off course by others with different theories or ideas.

How To Generate ideas
In order to generate ideas, you first need to have a goal. A goal of what you want to achieve. This goal can be anything like losing weight, getting promoted, getting a salary increase, buying a new car, anything you really want to accomplish.

Now You Can Have Super Motivated Staff with these 8 Proven Tips
"Great job - well done..." or "You need to improve..."Which one would you rather feedback on?Giving honest feedback is one of the hardest skills to master...

Government Releases Proposed Laws and Plan for National Employment Standards

This week (11 February 2008) the government released the Bill containing its proposed amendments to the Workplace Relations Act. If the Bill passes into law it will usher in the transition to a new system of industrial relations and workplace law. The Bill contains matters that had been foreshadowed in pre-election statements and announcements by the new government since it came to power last year.

What Everybody Should Know About Setting Goals
What are you going to do today to become more successful? Really? Set some goals...double dare ya!

How to Raise Your Planning IQ

Many brilliant strategies founder in the execution. However, there is an effective way to maximize the chances of success in implementing strategy by raising your "planning IQ." Whenever there is a need to implement a new strategy or intent, or even if confronted with a novel situation, it is always best to take some time to conduct a planning assessment. This can be done deliberately or hastily, formally or informally, individually or by a team. The important thing is to have a method that ensures you are considering all the likely scenarios and courses of action to achieve your goals. The following steps provide a template that can be applied to just about any situation and that ensures your plans will be well considered.

How to Achieve Goals through Thick and Thin

Winston Churchill reputedly kept the following aphorism on the wall above his desk: "Never, ever, ever, ever, ever give up." Great leaders have an uncanny ability to achieve their goals no matter what the obstacles and the situation. This level of adaptability depends on a few principles and techniques, which if adhered to through thick and thin, will contribute greatly to your success. This article provides a listing of techniques you can use right away to become a more effective leader in adversity.

Counselling Employees To Build on Strengths

A current management fad is that we only truly improve by building on our strengths. Peter Drucker started this trend back in the fifties, but it has become increasingly popular in the last decade or so, especially with the writings of Marcus Buckingham, et al. Building on strengths is indeed the best way to improve performance and the key to success, whether in business or in life. This article provides some helpful pointers on counselling employees and subordinates to magnify their strengths and minimize their weaknesses.

How to make loads of money from your book - without selling a single copy!

As a self-publisher, it’s only when your book is completed that the work really begins. Having to hand sell or find a distributor can be a daunting task. Approaching bookstores who constantly give you the same line “We don’t accept self-published books” can be crushing. There are better ways than purely selling your book to make money from it. This simple Seven Step Book Leveraging Program gives you another way to look at how to get the most out of your book. It could also be applied to any Information Product that you have created – whether it’s an article, an audio or a video.

Conclusion: Constraints of growth-oriented enterprises in the southern and eastern African region
Enterprises that are about to grow and employ 5-15 people and enterprises that are in the process of growing and employ 10-30 people, both claim that their most important constraint is short- and long-term capital.

Brand Revitalization
Building a strong brand takes commitment, time and hard work, but the result is one of the most valuable assets a company can own. That said, not all assets are static, and your brand image is no exception.

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