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Lesson #3: Personality is Power
One day, Kelleher received a letter from one of Southwest’s ramp agents in Oklahoma. It read, “Herb, I’m on to what you’re doing…You’re making work fun – and home work.” Kelleher viewed the letter as validation of his efforts to bring a little personality to his company.

Other airline carrier Related Articles

The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
At 10:15 pm I discovered that I had not brought a Macbook power supply on the trip. I was in a hotel on Coronado Island, and early the next morning I was flying to an aircraft carrier off San Diego for an overnight visit. I doubted that the carrier had Macbook power supplies laying around, so I was in trouble. I posted a message to Twitter that I was in this predicament, and within ten minutes, five people offered to bring me a power supply. I took one of them up on the offer, and he delivered it to me within an hour.

FEE Fi Fo
If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.

Apple, regarding AT&T exclusivity—just say no
As reported yesterday, AT&T CEO Randall Stephenson is allegedly involved in discussions with Apple to extend the carrier’s exclusive iPhone contract into 2011. I hope that doesn’t happen.

How To Get a Cheap Flight
In this article I will sum up for you a selection of the best strategies and secrets on how to get cheap airline tickets consistently.

Zero Gravity Business - Southwest Airlines
While every other airline in the industry is in trouble, Southwest continues to grow and thrive. Why? Southwest ditched the status quo that brings Gravity to the airline industry. Here's how.

The Phases Of Genetic Consultation
Genetic Consultation involves determining whether a certain individual is a carrier of a gene that can cause illness and the risks involved in passing it onto the next generation and recurrence.

Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.

Blame Management for Poor Service
Buried in the publicity of a nasty airline strike was a vivid example of how misdirected management's service improvement efforts can become. To improve service, the airline ordered all attendants to attend three hour "Commitment to Courtesy" classes without pay. "They told us the reason we were losing money was because we were rude to passengers," said one attendant.

Keep Your Boarding Pass (Paper or Electronic)!
Whether it’s an airline merger that has recently taken place, a new airline you’re flying or just a routine flight on an itinerary you fly every week, here is why you should always keep your boarding pass!

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