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I Need to Fly More in India and Korea
I need to fly more in India and Korea. Carriers from those two countries lead the world in in-flight entertainment. Who knew?

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Lesson #5: Be Clear About Who You Are
“When you think about it, you should compare the World Wrestling Federation to other major entertainment companies or motion picture studios,” says McMahon. “We are Hollywood. We're entertainment, and that's what the World Wrestling Federation is all about.”
Ladybrille Exclusive:Interview with Storm Records' Music Mogul, Obi Asika
This is Part I of my indepth interview with Obi Asika, Executive Chairman of Storm Media and Entertainment Group; one of the biggest players in music and entertainment in Nigeria--think SonyBMG Music Entertainment Group although not quite the same reach, for now. In Part I, I ask and Obi candidly responds to questions on his background, managing artists, substandard music videos and the lack of sophisticated African fashions in Nigeria/Africa's music videos. In Part 2, Obi & I discuss the music business in Nigeria & Africa, entrepreneuralship, piracy, artists abuse, technology/new media, Nollywood and international expansion and collaborations.

The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

FEE Fi Fo
If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.
Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Zero Gravity Business - Southwest Airlines
While every other airline in the industry is in trouble, Southwest continues to grow and thrive. Why? Southwest ditched the status quo that brings Gravity to the airline industry. Here's how.
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
Blame Management for Poor Service
Buried in the publicity of a nasty airline strike was a vivid example of how misdirected management's service improvement efforts can become. To improve service, the airline ordered all attendants to attend three hour "Commitment to Courtesy" classes without pay. "They told us the reason we were losing money was because we were rude to passengers," said one attendant.
Keep Your Boarding Pass (Paper or Electronic)!
Whether it’s an airline merger that has recently taken place, a new airline you’re flying or just a routine flight on an itinerary you fly every week, here is why you should always keep your boarding pass!
Is it possible to run business from an iPad?
Many people still think that iPad is a device of fun and entertainment; however, it is not correct. Apart from an ultimate gadget for fun and entertainment, you can use iPad for executing various business tasks with desired productivity. All you need is an appropriate iPad app.

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