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Leaving the Sheep Behind: Marriott Hits It Big
In 1937, Marriott’s Hot Shoppe No. 8 became the home of his next innovation. Since it was located near an airport, Marriott noticed that airline passengers would often stop off to his store and buy lunch to eat on board. With that came Marriott’s idea to sell pre-boxed meals directly to airlines. It was the launch of an entire new industry, and Marriott was soon selling lunches to more than 20 flights a day from that one airport.

Other airline passengers Related Articles

The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

Reaching New Horizons: Southwest Airlines Takes Off
With his own legal experience and his partner’s business acumen, Kelleher was convinced the two of them could see their business lift off. What was their idea? They wanted to create a no-frills airline, and one that would be exempt from the restraints of federal price regulations. By refusing to cross state borders, and operating flights only within the state of Texas, they were able to do so. Kelleher’s new Southwest Airlines offered drastically reduced fares and quickly became a hit with passengers.

Lesson #2: Customer Satisfaction is Your Secret Weapon
“We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried,” says Kelleher. “So you’re not just getting low fares, you’re also getting wonderful customer service.”

FEE Fi Fo
If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.
Leaving the Sheep Behind: Marriott Hits It Big
In 1937, Marriott’s Hot Shoppe No. 8 became the home of his next innovation. Since it was located near an airport, Marriott noticed that airline passengers would often stop off to his store and buy lunch to eat on board. With that came Marriott’s idea to sell pre-boxed meals directly to airlines. It was the launch of an entire new industry, and Marriott was soon selling lunches to more than 20 flights a day from that one airport.

Entrepreneurs – Want To Be An Airport Driver?
You’ve seen them pick up people and passengers at the airport and think that you might like to do the same as a business so how do you go about it?
Zero Gravity Business - Southwest Airlines
While every other airline in the industry is in trouble, Southwest continues to grow and thrive. Why? Southwest ditched the status quo that brings Gravity to the airline industry. Here's how.
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
Blame Management for Poor Service
Buried in the publicity of a nasty airline strike was a vivid example of how misdirected management's service improvement efforts can become. To improve service, the airline ordered all attendants to attend three hour "Commitment to Courtesy" classes without pay. "They told us the reason we were losing money was because we were rude to passengers," said one attendant.
Keep Your Boarding Pass (Paper or Electronic)!
Whether it’s an airline merger that has recently taken place, a new airline you’re flying or just a routine flight on an itinerary you fly every week, here is why you should always keep your boarding pass!
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