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aisle 6 Tagged Articles
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Web Site Accessibility and Compliance with the WC3 Standards and ADA regulations
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| Thomas Ingham, Chief Technologist/Co-founder of Coalmarch Productions discusses Web site compliance as it relates to the discrimination allegations against Target.com and its possible effects on e-tailers. |
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Other aisle 6 Related Articles
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Selling the Customer What the Customer Needs Not What You Want
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| I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt. |
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Ask the Expert Getting into Costco Wholesale
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| Every entrepreneur dreams of having his or her new product in the front aisle of warehouse giant Costco. Located in the backyard (literally) of this author, learn 5 key insights regarding this market leader before you seriously approach them as a potential partner. |
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Wikipedia for Patents
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| John Funk, an entrepreneur (I’m an investor in John’s newest company – Evergreen IP) and friend has a innovative proposal up concerning changing the rules on the current patent system. I’ve been on both sides of the patent aisle with John – we like to joke that early on in our relationship John’s company sued one of my companies (and then my company sued John’s company back) for patent infringement (the companies settled several years later for a cross license and $1 – much to the delight of the lawyers who got all the bucks.) Fortunately we got past all that crap and have developed a nice friendship. |
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King of the Online Jungle: The Early Years of Jeff Bezos
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| When McKenzie Tuttle walked down the aisle to say “I do” to her husband-to-be Jeff Bezos, she thought she was marrying into a secure future. At the time, Bezos was in his 30s and serving as Vice President of an investment firm in New York City. It was a job he liked – and one that paid well – but Bezos couldn’t shake this crazy idea from his head; he wanted “to create the world’s most customer-centric company, the place where you can find and buy anything you want online.” That stable life McKenzie once had was almost immediately turned upside down when Bezos decided to launch Amazon.com. As fate would have it, Bezos’ small garage startup would go on to become one of the leading e-commerce sites in the world, with revenues exceeding $8 billion. |
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The Everyday Life of a Super Work at Home Mom!
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| If you’ve encountered her on the street, in the grocery aisle, or at school in a parent-teacher meeting, then you’ll know her immediately. She’s the one who doesn’t seem to get tired: she can spend some time at school and have a doting, well-behaved child; she can work at home and have a few hundred dollars at the end of the day in her bank account; she can have fun on the weekends, some work on the weekdays, and an overall clean house; and she can do magic in the kitchen with all the foods and cakes she can cook. She is super mom – the super work at home mom that you idolize and sometimes even envy. But guess what? Super mom can help you become a super work at home mom yourself! |
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The Diary of a Mad Sales Person
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| Finding a working balance between the selling and administrative sides of the aisle. |
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Don't Drive in the Dark
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| We recently utilized our airpower against Libya arguably by numerous people from both side of the aisle without an End Game. To me, that is like driving in the dark. At that point we have no idea of the outcome. Without lights, euphuism for an End Game, the odds are not in our favor. You don’t get up in the morning and get in your car without knowing exactly what your destination is. That is what an End Game is all about; what exactly is your destination. You can’t run a company effectively, maximizing all opportunity without creating a long term plan. And, there is no such thing as a long term plan that will work without a defined End Game.
The Libya situation reminds me of what I often see in companies every day. It’s either a lack of serious long term planning or the lack of a defined End Game. |
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