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7 Things You Need To Know About Selecting a Retail Location
It's very tempting to jump at a location you fall in love with - but just like in residential real estate, "head over heart" is the best approach when it comes to picking a retail location.

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Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
Ask the Expert Getting into Costco Wholesale
Every entrepreneur dreams of having his or her new product in the front aisle of warehouse giant Costco. Located in the backyard (literally) of this author, learn 5 key insights regarding this market leader before you seriously approach them as a potential partner.
Wikipedia for Patents
John Funk, an entrepreneur (I’m an investor in John’s newest company – Evergreen IP) and friend has a innovative proposal up concerning changing the rules on the current patent system. I’ve been on both sides of the patent aisle with John – we like to joke that early on in our relationship John’s company sued one of my companies (and then my company sued John’s company back) for patent infringement (the companies settled several years later for a cross license and $1 – much to the delight of the lawyers who got all the bucks.) Fortunately we got past all that crap and have developed a nice friendship.
King of the Online Jungle: The Early Years of Jeff Bezos
When McKenzie Tuttle walked down the aisle to say “I do” to her husband-to-be Jeff Bezos, she thought she was marrying into a secure future. At the time, Bezos was in his 30s and serving as Vice President of an investment firm in New York City. It was a job he liked – and one that paid well – but Bezos couldn’t shake this crazy idea from his head; he wanted “to create the world’s most customer-centric company, the place where you can find and buy anything you want online.” That stable life McKenzie once had was almost immediately turned upside down when Bezos decided to launch Amazon.com. As fate would have it, Bezos’ small garage startup would go on to become one of the leading e-commerce sites in the world, with revenues exceeding $8 billion.
The Everyday Life of a Super Work at Home Mom!
If you’ve encountered her on the street, in the grocery aisle, or at school in a parent-teacher meeting, then you’ll know her immediately. She’s the one who doesn’t seem to get tired: she can spend some time at school and have a doting, well-behaved child; she can work at home and have a few hundred dollars at the end of the day in her bank account; she can have fun on the weekends, some work on the weekdays, and an overall clean house; and she can do magic in the kitchen with all the foods and cakes she can cook. She is super mom – the super work at home mom that you idolize and sometimes even envy. But guess what? Super mom can help you become a super work at home mom yourself!
Your Sales Letter Layout and Using Testimonials
The worst websites are those that use a percentage width and cover the entire monitor. It's been proven that long lines of text fatigue the reader. People will start scanning if the lines are too long. Use a fixed-width table, 600 to 700 pixels wide. That mimics the width that people are used to from paper. The reader stays engaged and doesn't become fatigued. Use paragraphs no longer than four or five lines.
The Diary of a Mad Sales Person
Finding a working balance between the selling and administrative sides of the aisle.
Price is what you pay. Value is what you get.
I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.
Marcus Asay And Bar Code Technology: The Advantages
For those individuals who are not much aware of the bar codes, they are a series of black lines, having appropriate spaces and width in between them standing for whether numbers, letters or punctuation symbols.
Web design: Accommodating User Abilities, Disabilities, Browsers, and Alternative Devices
Your page design must be fluid and flexible if it is to display well and function effectively on small screens as well as at larger resolutions. You should keep in mind that your site should be developed to work across browsers, platforms, and devices. So, for instance, use external style sheets to target and support alternative media, Accommodating User Abilities, Disabilities, Browsers, and Alternative Devices such as handheld devices and printers. And avoid fixed-width designs, which can be problematic for users with lower screen resolutions.
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