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Getting it Right - A Marketing Formula - Part II, Right Time
RIGHT MESSAGE + RIGHT TIME + RIGHT PEOPLE = SUCCESS There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.

Other al ries Related Articles

The Fall of Advertising and the Rise of PR
Book by Al and Laura Ries
The Origin of Brands
Book Review -- Discover the Natural Laws of Product Innovation and Business Survival – Al Ries and Laura Ries; Harper Business, 10 East 53rd Street, NY, NY 10022, 212-207-7708; May 2004; ISBN 0060570148; 295 p, $24.95
How You Stand Out: The Need For Proper Positioning
Jack Trout and Al Ries – marketing gurus – wrote the definitive book ‘Positioning - Battle of the Minds’ which has become a must-read book for those practising marketing and branding. It can certainly be extended to business leadership.
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