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Lesson #4: Push Your Limits
Until 1993, the lion’s share of Spielberg’s work was confined to the world of make-believe. He dealt with sharks and aliens but had yet to conquer the difficult genre of serious real-world drama. He wasn’t sure what the results would be, and many doubted his potential to crossover, but he was determined to try nonetheless.

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MARKETING BUDGETS
... OR ALICE IN WONDERLAND
How to prepare a budget
There you are, running around in small circles with deadlines to meet and bills to pay. Can you really afford the time required to produce a detailed budget? Isn’t your time better spent generating revenue? Yes and no. To paraphrase Alice and the Cheshire cat: “If you don’t know where you are going, you are sure to get somewhere if you only walk long enough”. The budget provides you and your investors with a numerical map that leads somewhere specific.

The Hair Care Pioneer: Madam C.J. Walker is Born
“I had to make my own living and my own opportunity. But I made it!” said Madam C.J. Walker. “Don’t sit down and wait for the opportunities to come. Get up and make them.”

Lesson #4: Make Your Market Your Manpower
Walker knew who her market was and she knew what she had to do to reach them. While marketing strategies of the past focused mostly on advertising, Walker knew that the majority of black women at the time were unable to read. Thus, she began a uniquely successful campaign of face to face network marketing. But what made Walker a success was not just the fact that she knew and understood her market; she was, after all, her own best customer. Walker was able to get the market on her side by using it as manpower.

Lesson #5: Make Perseverance Your Motto
“There is no royal flower-strewn path to success,” said Walker. “And if there is, I have not found it for if I have accomplished anything in life it is because I have been willing to work hard.”

Madam C.J. Walker Quotes
Madam C.J. Walker Quotes
Is helping others the best way to market your company?
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.
Take The Red Pill Now
In "The Matrix," Neo is offered a choice. He can take the blue pill, and his life goes back to "normal." He's told he'll wake up in his bed with no memory of the choice, and "believe whatever you want." Or, he can take the red pill. Do that, he's told, and though you may think you feel like Alice in Wonderland now... your eyes will be opened and you'll learn just how far down the rabbit hole goes.

Finding Your Place
If you don't know what you're doing in the world, how will you ever know what in the world you are doing? We all meet people every day who are like the arrow in search of the elusive target. As the Cheshire Cat in Alice in Wonderland taught us all, if you don't know where you're going, it really doesn't matter which path you take. I believe that each of us has a life's work or a destiny that is unique.

The Power of the Word
Frequently we become so pragmatic we fail to be effective. A number of years ago the editor of the Dallas Morning News pointed out to the sports writers that “Bill” was not a suitable substitute for “William,” and “Charlie” was not a suitable substitute for “Charles.” Taking him literally, one of the sports writers, in the heyday of Doak Walker of Southern Methodist University, wrote about an important game. In his story he pointed out that in the third quarter Doak Walker had left the game with a “Charles horse.” I think you’ll agree that the story lost some meaning with the use of the word “Charles.”
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