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Alpha Dominating Confidence in Your Marketing
Are you just a push over, when it comes to getting your point across the table? Are you completely terrified of offending someone or not being liked by the majority?

Other alpha marketing Related Articles

Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Win New Clients: C-Level Entry
The job of the Alpha animal is to keep out intruders. Nevertheless, it is crucial that you win the attention of the C-level executive if you are to become a preferred vendor because: Even though C-level executives seldom make a decision on their own, they have authority for resource allocation

Getting Into Marketing Momentum
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

Privacy, Investing Alpha, and the CEO's Mother-in-Law
Much of investing is a search for hard-to-get data that can give you an edge, or alpha. That quest for alpha via better data is one of the themes of my Money:Tech 2008 conference, and it is the topic of an unusual and fascinating article in Wednesday's Wall Street Journal.
Are You Guilty of One-Dimensional Marketing?
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
Google
I believe the slogan went "Stop the Insanity". The last thing I want to do is put down the Art (and or science) of Search Engine Optimization (SEO), but with google adding new additions to it's internet controlling algorithm on what seems a weekly basis, I have to reiterate a brilliant idea. The latest update from google is code-name Caffeine, previously Bourbon and before that paragon-alpha...and on and on. Here is the Website SEO tip that will stand the test of time, whether Google, Yahoo or Bing... are you ready??

3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
Why hiring or keeping the 600lb sales gorilla is a mistake
For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their aggressive, manipulative, ego centric, demanding, intimidating antics, countless CEO’s and sales managers have allowed these sales prima donnas to remain in their sales teams but at what cost to their sales team and their business?
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