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Testing Your Way to Website Profits
Testing your landing pages is the number one way to increase your website conversion rate. This article discusses the two main types of tests and gives a free resource for setting them up on your website.

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Four-Step-Formula Revealed by America Highest Paid Ad Writer
I’m going to show you a four-step formula passed to me from one of America’s highest paid ad writer. As soon as I applied the formula to the sale page on my website, it increased the number of people responding to my ad more than ten folds almost overnight. Curious to know what I did? Here’s the text version after the make-over, you can find the original unformatted version on my website. Scroll down to the end of this article and you will find the web link. =========================================== Why Almost Everyone Is Dead Wrong About How To Get New Customers ===========================================
Good Times, Bad Times
Good times and bad times are like day and night. They alternate and affirm the passage of time.
Business Opportunity: 7 Success Strategies
Business opportunity online is attracting entrepreneurs who are looking for alternate ways to create an income. Economic recessions are the breeding ground for entrepreneurs. When employees find their jobs are threatened by downsizing, layoffs or closures, they look for alternate income sources. There are many parallels between traditional business and online business. There are also some very real differences and some business strategies are adapted to online promotions. Online marketing is generally a fraction of the cost of traditional marketing. Many of the techniques and strategies can be learned and implemented by anyone which further reduces costs. Taking control of their financial potential is achievable with a home business opportunity.
Become a Better Version of Yourself
Setting your intention on becoming a better version of yourself in business is a sure fire way of producing desired results quickly. This article tells you the best way of becoming a better version of yourself.
Are you creating competing motivations in your sales force?
I recently met the managing director of a medium-sized software business, who asked me why would his sales people keep selling one version of their product when they had been instructed to also sell in a newer, more comprehensive version of the product. It turned out that his sales people earned more commission by selling in the older version than the newer version of his product. And the sales people made the bulk of their income from their commissions rather than from their salaries. There you have it. What makes perfect sense to the sales person does not always work for the organisation or the customer.
Competing motivations creating confusion
How to incentivise and reward sales people has long been a contentious topic. Too many times I have seen businesses set up incentive programs that reward the wrong behaviours which can affect team morale, client relationships, sales, staff retention, and so on. For instance, I recently met the managing director of a medium sized software business who asked me why would his sales people keep selling one version of their product when they had been instructed to also sell in a newer more comprehensive version of the product.
Mortgage Payment Options That Can Save You Money
The not accelerated version of the bi-weekly mortgage payment option does not end up saving you lots of money like the accelerated version.

Working Capital Financing - 10 Reasons Not to Factor Receivables in Canada
The article highlights working capital issues in the current Canadian business environment and offers some alternate soltutions for factoring including debunking factoring myths.
When Trust is Lost
This article is about the bertayal of trust using Obama's decision to fire General McCrystal as an example. It gives some counterpoints on how the alternate path might have been wiser.
Entrepreneurial Success Is In All Women
Life throws a curve ball to all of us at one time or another. We get excited about something in our life, make big plans as to how we are going to achieve it or what our life will be like when we find success and then comes the curve ball, the unplanned, the unexpected. True entrepreneurial success is in all women its in finding an alternate route or plan. There is always an alternate route it just may not be so obvious. Life has lessons for us all, and the alternate route may in the end be the perfect route for you. It just may be a bumpier ride.
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