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Buy American: Establishing Artificial Boundaries or Removing Unwanted Barriers?
"This idea of international free trade is a fallacy. We don't need free trade. We need smart trade . . . Even Canada is not truly a free trade partner. Their regulations require broadcasters use a specified percentage of Canadian-produced programming. That's protectionism, and to deny it is to be the patsy to foreign governments who think they can take advantage of the naivete of the American voter." Stephen Cottle, Hatford, CT (LinkedIn Q&A Response)

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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

Publicity is Priceless!
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
How To Get At Least $2,000.00 in Free Radio Publicity
Did you know that there are 4,462 AM and 7,100 FM radio stations that give need guests every single day?
Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Defining Value from the Customers Perspective
Some 'best practices' are too important to assume they are understood...and 'practiced.' This article talks about one of my personal favorites. It involves two radio stations and a buggy whip manufacturer. Oh yes, and a website developer that struggled for 6 years before she got the memo on this best practice. The concept is simple, execution tough. Every business must understand why their customer's buy from them, something few bother to do. And consultants are the worst. Stop talking about 'What You Sell/Do' and start explaining 'What's In It For ME (the customer!).
TV Stations –9 Basic Social Media Suggestions
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:
Why Radio Listeners Listen to Commercials May Be Your Competitive Sales Advantage
The behavior of radio listeners to not switching stations during a broadcast may provide some insight as how to gain a competitive sales advantage.

Persistence and Procrastination
Down the street from my office is a very large media complex containing a TV station, several radio stations, and a large conference center. At one corner of the massive building, there is a large fenced area where several radio and TV broadcast towers soar hundreds of feet into the air. Thousands of people drive by this complex every day and have seen the towers so many times they don't even notice them any more.

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