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Lesson #1: Obsess About Your Customers, Not Your Competitors
“There are multiple ways to be externally focused that are very successful,” says Bezos. “You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”

Lesson #3: Know When to Throw Away the Rule Book
“Every well-intentioned, high-judgment person we asked told us not to do it,” Bezos recalls of his early goal to create Amazon.com and offer one million, many hard to find book titles online. Some people said he shouldn’t try to sell more than 300,000 titles, while others said he shouldn’t bother trying to sell any whatsoever – after all, selling books was not an online sort of venture, they said. “We got some good advice, we ignored it, and it was a mistake,” says Bezos. “But that mistake turned out to be one of the best things that happened to the company.”

Making it through the Jungle: How Bezos Took Amazon to the Top
Bezos was hit with the hard reality of life when he came to the realization in university that he would never become one of the world’s great physicists. Little did he know that what the future had in store for him would be equally as impressive; from the garage in his two-bedroom home to the company’s global headquarters in Seattle that oversees its $8.5 billion in revenues, Amazon has become one of the largest e-commerce sites in the world. How did Bezos do it?
Books as naked conversations
Perhaps you’ve already heard about Amazon’s new ereader device called the Kindle Given the amount of press, both good and bad, it has received, including about 3,000 words in Newsweek, I suspect maybe you’ve heard something about it.

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Taking a Chapter from Amazon's Playbook - The Art of the Bounceback
Don't reinvent the wheel! Some of the most savvy sales strategies are right in front of you. Take a chapter from Amazon's playbook and learn to master the art of the bounceback.
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