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What percentage of people that visit a site click through to purchase?
Member Question: How can a start up company predict the percentage of visitors that will click through to purchase? Does that percentage change when it gets to a certain threshold? Does it go up or down? Is there any way you can estimate over a year's time what the eye ball count will be? Allen, Marketing and Public Relations Toledo, U.S.
Are There Differences Between B2B and B2C Transactions in Terms of Customer Satisfaction (A PI Q&A)
Reader Question: Which components determine customer (dis)satisfaction in a B2B and B2C environment, and what are the greatest differences between these two environments concerning customer (dis)satisfaction? My Response: This is an extremely broad question as there are numerous elements that contribute to customer satisfaction. Given that we are discussing an electronic transaction, in which automation is a core element, the key to automating any process is to “free the data from the document.” According to Bankers Online (http://www.bankersonline.com/), true electronic transactions (including approvals) are 75% less expensive than a paper-based process.

Other american bankers association Related Articles

The Passionate Organization
Book Review -- Igniting the Fire of Employee Commitment by James R. Lucas; AMACOM, American Management Association, 1601 Broadway, New York, NY 10019; May 1999; 240 pages
Book Review -- Persuasive Business Proposals
Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts – Tom Sant, AMACOM (American Management Association), www.amacom.com, January 2004, ISBN-10 – 0814471536, 224 pages, $17.95
Book Review -- Brain Tattoos
Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds – Karen Post, AMACOM (American Management Association) www.amacom.com, November 2004, ISBN-10 – 0814472346, 187 pages, $17.95
Book Review -- The Qualcomm Equation
The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market – Dave Mock, AMACOM (American Management Association), www.amacom.com, March, 2005, 266 pages, $25.00
Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts
Book review -- Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts – Tom Sant, AMACOM (American Management Association), www.amacom.com, January 2004, ISBN-10 – 0814471536, 224 pages, $17.95

Own a Pet Care Franchise
According to the 2007-2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, Inc., 63% of U.S. households own a pet, which equates to 71.1 millions homes. In 2006, 63% of U.S. households owned a pet as compared to 56% in 1988.
The Clinical Proof of the Power of Suggestion
The American Medical Association and US Food and Drug Administration acknowledge the effectiveness of "suggestion" in all medical treatments.
AHA Redux: A Matter of Leadership!
I began my remarks to the American Hospital Association last week with an outline of the situation as I saw it. I called the outline "Principal Management & Leadership (as opposed to Policy) Issues."

Commercial real estate lenders optimistic in 2010
Commercial real estate lenders talked about the coming year and reflect on the past year at the annual Mortgage Bankers Association Convention in Las Vegas. Most conversations about 2009 were brief, and not very uplifting, but the outlook for 2010 was extremely optimistic. Money from Wall Street to Main Street is piling up and poised for investment.
Home-based Business Idea: Mobile Pet Grooming Service
According to American Veterinary Medical Association, more than 58 million households have either cats or dogs as their pets, which makes a home-based business in pet grooming a profitable venture. Start by defining your niche.
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