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The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.

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HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...."
American Inventor Simon Cowell
American Idol fans throughout the country know him as the ruthless judge on the hugely popular televised nation-wide singing competition. But, there is more to this Sony/BMG music producer than meets the eye. From American Idol to American Inventor, Simon Cowell has demonstrated his knack for producing hit shows and has confirmed his declaration of being “a serial entrepreneur.”

How to Build Your Own Business
Every day, millions of Americans think about the “American Dream” and roll their eyes in disdain. Where is this American dream, and why don’t I have a piece of that glorious pie? You may have an Ivy League education, or you may be a high school dropout. Either way, the path to true, independent success, is dependent upon the same things...
Living Large When Your Pocketbook Isn't
Do you have champagne taste and a beer budget? Many of us do until our business generates a healthy cash flow. While we know we have to be patient, sometimes we don't want to wait to have that 7 figure life style. We want it now! Find out how you can start living this way and how transforming the way you think can attract more of what you desire in life and business.
Lesson #1: Make a Commitment to Your Brand
Many before him had tried, but Gallo was able to do something that no one else had ever successfully done before: he introduced wine to a country that was only used to drinking liquor and beer. How did he do it? By building a brand that would stick, and by refusing to abandon that brand in the face of market pressure.

The 19Es of Excellence
Today's joyous commemoration of the birth of Dr Martin Luther King Jr and tomorrow's unique show of peaceful American renewal and celebration of limitless American possibility got me thinking about Excellence—no surprise. Out of which came these "19 Es of Excellence."

Is Oprah The Only African American Woman Entrepreneur America Will Allow Success
Black Women,Is Oprah The Only African American Woman Entrepreneur America Will Allow Success? How African-American Women Entrepreneurs Can Capitalize In The Business World Now that We Have The 1st African American First Lady As An Example
Does the Present Buy American AccordBy-Pass Popular Opinion Relative to Protectionism
In the October 1st, 2009 Procurement Insights post titled “Buy American Policy: Economic Imperative or Popular Opinion,” I provided an excerpt from my interview with Canada’s Trade Minister Stockwell Day regarding the basis for the Buy American policy. It was of course the Minister’s expressed belief that popular American opinion surrounding protectionism was the basis for Congressional support of the conditions associated with the stimulus bill that would block Canadian firms from accessing the US government market, versus the existence of legitimate economic imperatives. In short, the U.S. Congress was yielding to public sentiments.
Want a $16/hr job?
For several years we’ve heard the horror stories – about how American companies are moving all their operations to other countries to save money on labor costs. Why would a company continue to pay $14/hr when you can find people willing to work for $4hr? And all the American jobs are being lost overseas?

What's With The Party-Pooper In Chief?
Normally I'm very supportive of our president. After all, he has the toughest job on the planet, and it must be incredibly difficult to get up every day and do the often-self-abasing things he has to do to get the job done (meaning, get re-elected with a record of "governance" like his). But he's really dropped the ball on this Keystone Pipeline thing. I mean, Mardi Gras is right around the corner, and he's depriving the gulf states of the smoothest Got-danged beer out there....
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